Lavinia Munus Primarium: Involucrum Curae Cutis by Zi Huai Shen

Lavinia Munus Primarium: Involucrum Curae Cutis by Zi Huai Shen is a highly esteemed winner of the very prestigious 2021 Praemium A' Design Award Aeneum in Designatio Involucri Competition Category.

AesInvolucrum· 2021

Lavinia Munus Primarium: Involucrum Curae Cutis

by Zi Huai Shen

Client: Lavinia

Praemium A' Design Award Aeneum Winner in Involucrum Category

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Verified Award Winner

Verify Award Status for #119838

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Colors

The Design

About Lavinia Munus Primarium: Involucrum Curae Cutis

Textus Libri: Lavinia est consilium involucri pro serie productorum naturalium ad curam cutis, quae in extractis plantarum et investigatione biomedica fundatur. Nomen ad principem antiquae Romae refertur, cum nobilitate, elegantia, sapientia, perseverantia et puritate coniunctam. Littera A in signo logotypico motivum plantae fert, quod vim herbarum et fiduciam professionalem significat. Nota forma V crescentem plantam ostendit et identitatem visualem confirmat. Series continet ampullam vitream 170 per 50 millimetra, titulum, involucrum et arcam 50 per 50 per 170 millimetra.

The Recognition

About the Praemium A' Design Award Aeneum

Lavinia Munus Primarium: Involucrum Curae Cutis victor est Praemii A' Design Award Aeneum, honoris multum aestimati formis egregiis, creandi ingenio, sollertia et acumine insignibus dati. Victores Aenei opera perita et mire creandi sunt, quae experientiam, imaginationem et solertiam auctorum suorum confirmant. Exspectatur Lavinia Munus Primarium: Involucrum Curae Cutis rem multum aestimatam, admiratam et carissimam, notabiliter professionalem et novam fore. Haec forma Aeneo victa optimas consuetudines artis, scientiae, formandi rationis et technologiae amplectitur et in cura minutiarum excellit. Lavinia Munus Primarium: Involucrum Curae Cutis necessitates egregie explet, cupiditates tangit, sensus capit et curiositatem allicit.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Lavinia originates from the name of a beautiful princess in ancient Rome. Her nobility, elegance, wisdom and perseverance were the cornerstone of the prosperity of the Roman Empire. She carried the call of beauty from thousands of years of civilization. Her name epitomizes the meaning of pure in Latin. As every woman deserves to be loved like a princess, Lavinia pampers every customer with delicacy, sincerity and professionalism. Selecting the best formulas for natural and pure skincare solut
Dimensions & Packaging: Bottle 170*50 mm box 50*50*170 mm
Tags: Packaging Design, Brand Identity, Brand Design
Production Technology: Bottle, Tag, Wrap, Glass Bottle
Design Challenge: How to convey all that is behind a brand or a product with the simplest graph design for the brand's sense of high-class and the products' natural and pure skincare are expressed explicitly.
Research: Lavinia focuses on developing natural skincare solutions that feature plant extracts and biomedical applications. Originally the name of a beautiful princess in ancient Rome, Lavinia carries the characters of nobility, elegance, wisdom and perseverance. It is now the epitome of purity.
Inspiration: The letter A in our logo incorporates iconography for herbal vitality to embody our young, invigorating, radiating, and professional confidence. The V-shaped mark of a plant growing vigorously creates a unique visual image that further strengthens the brand spirit of Lavinia.
Project Duration: The project started in Nov 2018 in Taiwan and finished in Mar 2020 in Taiwan.
Operation Flow: Originally the name of a beautiful princess in ancient Rome, Lavinia carries the characters of nobility, elegance, wisdom and perseverance. It is now the epitome of purity. The V-shaped mark of a plant growing vigorously creates a unique visual image that further strengthens the brand spirit of Lavinia.
Patents: Copyrights belong to SUMP DESIGN / LAVINIA, Ammon Global
Team Members: Creative Director : Zi Huai Shen
Image Credits: Designer Zi Huai Shen, Photographer wu2, 2020