Sogurt With Love and All Things Good Involuc Gelidi Iogurti ab Jimmy Chew

Opus Sogurt With Love and All Things Good Involuc Gelidi Iogurti a designatore Jimmy Chew est victor maxime honoratus praemii praestigiosissimi 2021 Praemium A' Design Award Ferreum in Categoria Certaminis Designatio Involucri.

FerrumInvolucrum· 2021

Sogurt With Love and All Things Good Involuc Gelidi Iogurti

a Jimmy Chew

Cliens: Sogurt

Victor praemii Praemium A' Design Award Ferreum in Categoria Involucrum

14,023

Victor Praemii Verificatus

Verifica Statum Praemii pro #119936

Visita Situm Vide apud A' Design Award Communicatum Insigne Praemii

Colores

Designum

De Sogurt With Love and All Things Good Involuc Gelidi Iogurti

Sogurt Cum Amore et Omnibus Bonis Rebus est involucri designatio pro poculis gelati iogurti geliditi. Colores recentes adhibentur ut vocem institoriam facilem, hilarem et elegantem reflectant. Imagines superimpositae fusionem praecipuorum ingredientium in quoque sapore arte facto personificant. Litterarum formae, iconographia et dispositio ita ordinantur ut notitiam producti clare praebeant et lectionem facilem sustineant. Operculum plasticum prioris involucri operculo chartaceo mutatur. Quodque poculum 125 millilitra capit et 74 millimetra latum est.

Agnitio

De Praemium A' Design Award Ferreum

Sogurt With Love and All Things Good Involuc Gelidi Iogurti victor est Praemii A' Design Award Ferreum, honoris amplissimi formis bonis dati, quae postulatis professionalibus et industrialibus ab creationibus bene formatis exspectatis satisfaciunt. Victores Ferrei magnam peritiam, altam specializationem, intellectum periti et facultatem creandi auctorum suorum ostendunt. Exspectatur Sogurt With Love and All Things Good Involuc Gelidi Iogurti creationem multum aestimatam, admiratam et carissimam, practicam et novam fore. Haec forma Ferreo victa optimas industriae consuetudines integrat et proprietates technicas idoneas, cum scientia et talento coniunctas, habet. Sogurt With Love and All Things Good Involuc Gelidi Iogurti ob diligentiam suam honoratur et ad vitae qualitatem emendandam formatum est, ut mundum meliorem reddere iuvet.

Post Designum

Fasciculus Nuntii

Merita, sodales gregis et singula technica a designatore praebita.

Proprietates Singulares: The renewed brand identity and packaging system emphasizes on visual clarity and simplicity, with the main intention to congruently reflect evolution of the brand, personality of the founder and needs of their consumers.

Fresh colour hues have been used to reflect the approachable, fun loving, free spirited and elegant voice of Sogurt. The design showcases an optimistic aesthetic with uniquely overlaid illustrations to personify the fusion of key ingredients within each deliciously healthy crafted flavour.
Dimensiones et Involucrum: 74mm(width) x 82mm(height) x 82mm(diameter)
125ml ice-cream cup
Notulae: Sogurt, Hartwork, Packaging Design, Experience Design, Froyo, Ice-Cream
Technologia Productionis: Jimmy has scrutinised every element in the packaging design, from the colors, iconography, font type, visual design to materialization. The end result is a balanced design consideration of aesthetic, production efficiency and experience design.

By eliminating the use of plastic lid, which was in Sogurt's old packaging design, and switching to the use of paper lid, the design is intently aligned with Sogurt's brand values of spreading love and wellness. A positive messaging "Crafted With Love And All Things Good" is integrated into the design to accentuate their brand values.
Provocatio Designandi: The creative challenge faced during this project is on the production & logistics side of things. Due to the Covid-19 pandemic, this has affected the production lead time of the packaging, as well as the logistics transportation of the finished product. The campaign launch date to reveal the new packaging and visual design has to be slightly delayed.
Investigatio: The success of the project depends largely on incorporating empathy driven service design to understand the client's personality, their business and touchpoints and their customers' needs. Interview and feedback were conducted with the brand owner and their customers to understand the challenges on their existing packaging design in areas of construction, production and visual design.

These knowledge are congruently aligned into the brand uplift and packaging design, to work strategically in tandem with Sogurt's campaign to extend ecommerce into their business to outreach a wider audience.
Inspiratio: Jimmy has invigorated the Sogurt brand with a uniquely created packaging design. Every visual communication touchpoint designed for the Sogurt brand, from illustration, icons, colors, typography is purely intended to reflect the personality of the brand owner and permeate positive feelings, spreading positivity and enhance the good feelings to the consumer.

The ultimate intention is a visual identity specially created to accentuate positivity and liveliness.
Duratio Operis: The project started in August 2019 in Singapore and finished in October 2020. The new packaging designs are revealed to the market in January 2021.
Cursus Operationis: The intended users' point-of-view is primarily to be able to extract the product information with clarity without being overwhelmed by the amount of information. The packaging design has been intently designed with the information hierarchy, content reading experience and visual design strategically considered.

The amount of information to be showcased has been stringently scrutinised with careful usage of layout, font type and iconography to promote readability.
Membra Turmae: Creative Director : Jimmy Chew
Designer : Jimmy Chew
Agnitiones Imaginum: Image #1-4 : Photographer Antelope Studios, 2021.
Image #5 : Photographer Sogurt, 2021.