Ballantines 17 Munus: Involucrum Muneris ab Li-Shang Printing Co., Ltd

Opus Ballantines 17 Munus: Involucrum Muneris a designatore Li-Shang Printing Co., Ltd est victor maxime honoratus praemii praestigiosissimi 2021 Praemium A' Design Award Argenteum in Categoria Certaminis Designatio Involucri.

ArgentumInvolucrum· 2021

Ballantines 17 Munus: Involucrum Muneris

a Li-Shang Printing Co., Ltd

Cliens: Li-Shang Printing Co., Ltd

Victor praemii Praemium A' Design Award Argenteum in Categoria Involucrum

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Victor Praemii Verificatus

Verifica Statum Praemii pro #120433

Visita Situm Vide apud A' Design Award Communicatum Insigne Praemii

Colores

Designum

De Ballantines 17 Munus: Involucrum Muneris

Ballantines 17 est involucri muneris consilium ad uiscum mixtum comparatum. Arca rigida typographia UV offset in charta ex bractea argentea confecta est, coloribus aureo et caeruleo insignibus atque insignibus extantibus. Machina cinguli portatorii sub arca stabulum libri erigit dum operculum deponitur, lagoenam in scaena aurea proponens. Litterae aureae per uiam praeteritos annos honoratos referunt. Specimina aromatum et saporum suberibus obturata ante operculum collocantur. Dispositio uisum, deinde olfactum, deinde gustum ducit.

Agnitio

De Praemium A' Design Award Argenteum

Ballantines 17 Munus: Involucrum Muneris victor est Praemii A' Design Award Argenteum, honoris eximie amplissimi formis summi generis, pulchris et conspicuis dati. Victores Argenti opera valde splendida et creandi ingenio praedita sunt, quae praestantem peritiam, talentum et acumen auctorum suorum ostendunt. Exspectatur Ballantines 17 Munus: Involucrum Muneris opus mirabile, exemplare, valde professionale et penitus novum fore. Haec forma Argento victa inventum notabile et admiratum est, quod ad fines artis, scientiae, formandi rationis et technologiae promovendos confert. Ballantines 17 Munus: Involucrum Muneris creatio est, quam multi invident, quae cupiditates excitat, sensus bonos affert et admirationem miraculumque movet.

Post Designum

Fasciculus Nuntii

Merita, sodales gregis et singula technica a designatore praebita.

Proprietates Singulares: As users unfold and interact with the packaging, the visuals, the smells and then the tastes create a sensuous experience to emphasize the value of the whisky.
Dimensiones et Involucrum: Width (250 mm) x depth (155 mm) x height (370 mm), Bottle capacity 700ml
Notulae: whisky, packaging, liquor packaging, creative packaging
Technologia Productionis: Rigid box with UV Offset printing on silver foil paper, gold and blue spot color with embossing technique on logos. The highlight of the packaging is the conveyor belt mechanism that is installed under the box which allows the bible stand to rise up as users lay down the box cover.
Provocatio Designandi: The moment from unfolding the packaging to drinking the liquor, we carefully design how the users would interact with the components and how the experience of colors, movements, smells and tastes will present the value of the brand to its full potential.
Investigatio: With Bible as our inspiration, we wanted to portray a sacred moment with the honorable mentioned whisky, as if it is presented at the end of a holy altar. The key is to convey the concept of time and create interactions with the senses through special structural mechanism and thoughtful placement of objects.
We had planned to design the flow of the interaction as this: First, users witness the rising bible. Then they proceed to read the honorable past of the whisky. Finally, they take in the aromas of the spices at the front before they enjoy the whisky. The whole experience is presented in the sequence of visual, smell then taste.
Inspiratio: Ballantine’s 17 Year Old blended whisky has been named 2020 Scotch Blend of the Year in Jim Murray’s Whisky Bible. This limited edition packaging celebrates the famous whisky for its 7th win of the same title. The idea that Bible signifies the most important print, we use this as our core concept. Combined with Ballantine's signature blue color, we designed a conceptual space that translates a gilded magnificent altar into an elevated stage for the liquor bottle and the Whisky Bible.
Duratio Operis: The project started in Taiwan in June 2020 and completed in Taiwan in August 2020.
Cursus Operationis: When users open the plain blue box the bible will emerge on the golden stage, placed right next to the prestige Scotch Blend whisky. As a pathway leading up to the stage, the gold prints record the past seven awarded years. Cork bottled samples of the spices and flavors are presented at the front of the box cover to provide users a more dynamic experience for the sense of smell right before their first sip of the whisky.
Membra Turmae: Design director: Sheng-Hsun Hong
Graphic designer: Chih-Chen Huang
Packaging structural designer: Li-Fan Liu
Agnitiones Imaginum: Image #1: Photographer Yi-Han Pan, 2021.
Image #2: Photographer Yi-Han Pan, 2021.
Image #3: Photographer Yi-Han Pan, 2021.
Image #4: Photographer Yi-Han Pan, 2021.
Video: Editor Yi-Han Pan, 2021.