Solemici Packaging Involucrum Producti Carnis by Dmitry Kultygin

Solemici Packaging Involucrum Producti Carnis by Dmitry Kultygin is a highly esteemed winner of the very prestigious 2021 Praemium A' Design Award Argenteum in Designatio Involucri Competition Category.

ArgentumInvolucrum· 2021

Solemici Packaging Involucrum Producti Carnis

by Dmitry Kultygin

Client: Dmitry Kultygin

Praemium A' Design Award Argenteum Winner in Involucrum Category

24,278

Verified Award Winner

Verify Award Status for #120913

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Solemici Packaging Involucrum Producti Carnis

Solemici est involucri consilium ad delicias carnis Italicae sicut salami et prosciutto. Consilium saporem producti cum operibus praeclaris artis Renascentiae comparat. Involucrum principale est catinus plasticus textura marmoris impressus. Titulus chartaceus impressione offset et bractea aurea confectus est, qui indolem eximiam producti sustinet. Catinus 225 millimetra altitudine et 123 millimetra latitudine metitur. Colores clari et particulae contrariae producto adiuvant ut in pluteo tabernae emineat. Consilium etiam reverentiam erga traditos modos productionis reddit.

The Recognition

About the Praemium A' Design Award Argenteum

Solemici Packaging Involucrum Producti Carnis victor est Praemii A' Design Award Argenteum, honoris eximie amplissimi formis summi generis, pulchris et conspicuis dati. Victores Argenti opera valde splendida et creandi ingenio praedita sunt, quae praestantem peritiam, talentum et acumen auctorum suorum ostendunt. Exspectatur Solemici Packaging Involucrum Producti Carnis opus mirabile, exemplare, valde professionale et penitus novum fore. Haec forma Argento victa inventum notabile et admiratum est, quod ad fines artis, scientiae, formandi rationis et technologiae promovendos confert. Solemici Packaging Involucrum Producti Carnis creatio est, quam multi invident, quae cupiditates excitat, sensus bonos affert et admirationem miraculumque movet.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The unique design emphasizes the attentive attitude of the manufacturer to the product and respect for the traditions of production. Bright packaging and contrasting details distinguish the product on the shelf among competitors. The use of gold foil stamping enhances the premium character of the product. All this makes the product more attractive to consumers and helps them make a purchase decision faster.
Dimensions & Packaging: Plastic tray size: height - 225 mm, width - 123 mm. Paper header size: height - 110 mm, width - 128 mm.
Tags: Salame, Meat Delicacies, Renaissance, Italy, Packaging, Branding
Production Technology: The main packaging is a plastic tray with marble texture printing. The paper header is printed using offset printing and gold foil stamping.
Design Challenge: The packaging was supposed to convey the quality and reliability of the brand, inspire consumers to buy. First of all, it was necessary to find effective design elements that would speak about the taste and quality of the product, emphasize the attentive attitude of the manufacturer to the traditions of production. And the packaging had to be harmonious, clear and not overloaded with information. The second task was to create an emotional image that would attract the target audience and distinguish the packaging from the competitors.
Research: The main task in the development of the design was to find a metaphor that is understandable to the consumer. The comparison of meat delicacies with masterpieces of Renaissance art allowed us to show the superiority of the product over its competitors and to emphasize the rich traditions of Italy in the production of salami, prosciutto and other delicacies.
Inspiration: Italy has made a huge contribution to world culture. During the Renaissance, the greatest masterpieces were created by such masters as Michelangelo, Bernini and many others. The Italians turn everything into art. Even meat delicacies are a masterpiece to be delighted — delighted for their taste.
Project Duration: The project started in December 2020 in Moscow
Operation Flow: Interaction with the end customer takes place on the store shelf. An interesting metaphor of comparing the taste of meat delicacies with masterpieces of art allows the consumer to make the right choice.
Team Members: Designer: Dmitry Kultygin
3D visualization: Pavel Gubin