Yashang Hing Tau Ball Involucrum Cibi by Mars Team

Yashang Hing Tau Ball Involucrum Cibi by Mars Team is a highly esteemed winner of the very prestigious 2021 Praemium A' Design Award Argenteum in Designatio Involucri Competition Category.

ArgentumInvolucrum· 2021

Yashang Hing Tau Ball Involucrum Cibi

by Mars Team

Client: Shenzhen Baixinglong Creative Packaging Co., Ltd

Praemium A' Design Award Argenteum Winner in Involucrum Category

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Verified Award Winner

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Colors

The Design

About Yashang Hing Tau Ball Involucrum Cibi

Yashang Hing Tau Ball involucrum est ad producta globulorum carnis excogitatum. Imagines in materiis crudis cibi intus positi nituntur. Imagines animalium ut compositiones graphicae modernae disponuntur, et unumquodque genus materiae crudae colore opposito distinguitur. Fortis contentio colorum ictum visualem in pluteis venditorum sustinet. Consilium etiam ad consuetudines traditas faustas regionis Chaoshan in Sinis refert, et involucrum rubrum circa productum ponitur. Impressio chartacea, materia plastica gradus cibarii et zona serica adhibentur. Involucrum ducentesimum sexagesimum per centum quinquaginta per ducentesimum sexagesimum millimetra metitur.

The Recognition

About the Praemium A' Design Award Argenteum

Yashang Hing Tau Ball Involucrum Cibi victor est Praemii A' Design Award Argenteum, honoris eximie amplissimi formis summi generis, pulchris et conspicuis dati. Victores Argenti opera valde splendida et creandi ingenio praedita sunt, quae praestantem peritiam, talentum et acumen auctorum suorum ostendunt. Exspectatur Yashang Hing Tau Ball Involucrum Cibi opus mirabile, exemplare, valde professionale et penitus novum fore. Haec forma Argento victa inventum notabile et admiratum est, quod ad fines artis, scientiae, formandi rationis et technologiae promovendos confert. Yashang Hing Tau Ball Involucrum Cibi creatio est, quam multi invident, quae cupiditates excitat, sensus bonos affert et admirationem miraculumque movet.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The meatball packaging is designed creatively based on the raw materials of the product. The layout combines them in the form of modern graphics. The various types of raw materials are distinguished by color contrast. Reflect the sense of modern fashion at the same time increase the interesting expression of the product, and the strong contrast of colors in the shelf display terminal will have a good sense of visual impact.
Dimensions & Packaging: 260mmx150mmx260mm, which is suitable for the size of consumers under such specifications, provides better consumption experience for consumers.
Tags: Meatball, graphic composition, color composition, animal image
Production Technology: Application of paper printing, food grade plastic, silk belt
Design Challenge: In this project, the most difficult thing is how to combine a variety of animal images into a package with the characteristics of Chaoshan region in China, while the packaging presentation should have a sense of modern fashion. Finally, through reading books and referring to a large number of design pictures, I found that modern graphic composition and color composition can well integrate these points. Finally, I began to design in this way.
Inspiration: Inspired by the combination of animal graphics and color composition, the design of this package integrates the traditional customs of Chaoshan area in China that like auspicious things. Meanwhile, the design of the red envelope around the product is also designed to have a better sense of experience with consumers.
Project Duration: The project started in September 2020 in Shenzhen, completed in October 2020 in Shenzhen, and went on sale in the market in December 2020

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