Mingniang Munus Primarium: Involucrum Potus by Manling Lin

Mingniang Munus Primarium: Involucrum Potus by Manling Lin is a highly esteemed winner of the very prestigious 2021 Praemium A' Design Award Aeneum in Designatio Involucri Competition Category.

AesInvolucrum· 2021

Mingniang Munus Primarium: Involucrum Potus

by Manling Lin

Client: Diga Creative Design

Praemium A' Design Award Aeneum Winner in Involucrum Category

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Verified Award Winner

Verify Award Status for #121196

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Colors

The Design

About Mingniang Munus Primarium: Involucrum Potus

Textus Libri: Mingniang est involucri designatio pro baijiu Sinensi cum essentia thea concentrata mixto. Lagoena ex vitro facta est et bracteam metallicam tenuem insertam cum imagine paesagii in tergo incisa coniungit, quae per lucis refractionem apparet. Acrylicum, tesserae sponte adhaerentes, impressio serica et tegimen crystallinum involucrum perficiunt. Lineae leves et fluentes aquam laci significant cum desuper spectantur, et odorem theae cum ab imo aspiciuntur. Color viridis oecologicus themam salutis potus refert. Involucrum mensuram 150 per 150 per 338 millimetra habet.

The Recognition

About the Praemium A' Design Award Aeneum

Mingniang Munus Primarium: Involucrum Potus victor est Praemii A' Design Award Aeneum, honoris multum aestimati formis egregiis, creandi ingenio, sollertia et acumine insignibus dati. Victores Aenei opera perita et mire creandi sunt, quae experientiam, imaginationem et solertiam auctorum suorum confirmant. Exspectatur Mingniang Munus Primarium: Involucrum Potus rem multum aestimatam, admiratam et carissimam, notabiliter professionalem et novam fore. Haec forma Aeneo victa optimas consuetudines artis, scientiae, formandi rationis et technologiae amplectitur et in cura minutiarum excellit. Mingniang Munus Primarium: Involucrum Potus necessitates egregie explet, cupiditates tangit, sensus capit et curiositatem allicit.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This type of packaging is made for a healthy liquor from Luzhoulaojiao. This liquor uses modern biological enzymolysis technology to extract concentrated tea essence to achieve the perfect fusion of tea and wine. The design needs to convey the effects of green ecology and health preservation. The smooth lines resemble the flowing lake water and the fragrance of tea. The ecological greenness implicitly expresses the image of lake water and tea leaves.
Dimensions & Packaging: 150mm×150mm×338mm
Tags: chinese baijiu , aroma of tea , practices of chinese way of wellbeing , lake water
Production Technology: Acrylic, self-adhesive, silk screen, glass bottle combined with embedded metal flakes, crystal cover
Design Challenge: This work aims to transfer chinese traditional culture more completely to the world, and make people love chinese traditional culture more. Many attempts were made in the design process. Finally, we chose to break through the original expression of liquor and skillfully combine it with glass with thin metal sheet. However, the proofing of the back sheet metal needs to be carefully made, and the shape needs to be constantly adjusted. It takes some time to consider how to combine the two materials perfectly. However, the new approach will certainly bring difficulties. Designers must constantly spread their national culture to the world in new ways of expression.
Research: At present, chinese baijiu is facing the consumption upgrade, and ordinary people pay attention to drinking less and drinking well, that is, drink healthily. Luzhoulaojiao keeps pace with the times, builds healthy liquor, creates an ecological green visual impression in design and improves communication efficiency with consumers.
Inspiration: Mingniang is a kind of health chinese baijiu under Luzhoulaojiao. Tea was refined into wine.Packing skillfully uses the chinsese freehand handed down from chinese painting to present a picture with practices of chinese way of wellbeing . Looking from the bottom up, it is the aroma of tea . Seen from top to bottom, it is the flowing water of Jiangyang , magnificent and restrained. Under the refraction of glass, it is smooth and the lines are flowing. Ecological green reflects the form and spirit of Mingniang.
Project Duration: 2020.05-2021.05
Operation Flow: The works break through the original expression of liquor, combine the thin metal sheet with glass, carve the landscape painting on the back, skillfully convey the oriental charm, and enjoy the scenery under the refraction of light, which is convenient for serialization in business.
Team Members: Manling Lin