Chef's Munus Cervesiae ab Ana Mrazek Lugarov

Opus Chef's Munus Cervesiae a designatore Ana Mrazek Lugarov est victor maxime honoratus praemii praestigiosissimi 2021 Praemium A' Design Award Ferreum in Categoria Certaminis Designatio Involucri.

FerrumInvolucrum· 2021

Chef's Munus Cervesiae

a Ana Mrazek Lugarov

Cliens: atelier ANII

Victor praemii Praemium A' Design Award Ferreum in Categoria Involucrum

12,263

Victor Praemii Verificatus

Verifica Statum Praemii pro #121561

Visita Situm Vide apud A' Design Award Communicatum Insigne Praemii

Colores

Designum

De Chef's Munus Cervesiae

Chef's est titulus destinatus cervesiae collaborationis a coquo, vinitore et cervesiariis creatae. Haec cervesia proprietates cervesiae et vini coniungit et foro nobili cenandi destinata est. Titulus linguam visualem titulorum vini sequitur per formam minimalisticam, materias praestantes et litterarum formam elegantem quae simul moderna et classica est. Vestis traditionalis coqui, tunica alba duplici ordine fibulata cum bullis nigris, inspirationem praebuit, dum linea aurea nobilitatem significat. Typographia offset, bractea aurea et varnix tridimensionalis in charta non tecta et textura praedita adhibentur.

Agnitio

De Praemium A' Design Award Ferreum

Chef's Munus Cervesiae victor est Praemii A' Design Award Ferreum, honoris amplissimi formis bonis dati, quae postulatis professionalibus et industrialibus ab creationibus bene formatis exspectatis satisfaciunt. Victores Ferrei magnam peritiam, altam specializationem, intellectum periti et facultatem creandi auctorum suorum ostendunt. Exspectatur Chef's Munus Cervesiae creationem multum aestimatam, admiratam et carissimam, practicam et novam fore. Haec forma Ferreo victa optimas industriae consuetudines integrat et proprietates technicas idoneas, cum scientia et talento coniunctas, habet. Chef's Munus Cervesiae ob diligentiam suam honoratur et ad vitae qualitatem emendandam formatum est, ut mundum meliorem reddere iuvet.

Post Designum

Fasciculus Nuntii

Merita, sodales gregis et singula technica a designatore praebita.

Proprietates Singulares: A label designed for collaboration beer between chef, winemaker and brewers. The beer is specific because it has the characteristics of beer and wine and was made for high gastronomy market. The label had to associate with a wine label, so a minimalist approach to design, quality materials, printing techniques that emphasize parts of the label were used. An elegant font was chosen, modern and classic. The strength of the label is that the name and design are connected, association is precise.
Dimensiones et Involucrum: 210 x 68 mm and 190 x 45 mm. Two different dimensions of label because beer came in two sizes, 750 ml and 375 ml.
Notulae: beer, beer label, minimalistic design, elegant, sophisticated, label design
Technologia Productionis: Paper for the label is textured, uncoated Martele blanc, offset printing, gold foil print and 3D varnish. Interesting contrasts in textures of paper and printing techniques correspond to clean and contrasting lines of graphic elements.
Provocatio Designandi: The biggest challenge was to combine culinary, beer and wine traditions and connect it with the name of the beer and the design of the label in the cleanest and simplest way possible.
Investigatio: Chef's beer is a complex product created in collaboration of chefs, winemakers and brewers, each of them experts in their profession. The name of the beer was a strong association in which direction to go with research and design. The chef’s uniform was very strong image around which I tried to tell a story. It was important to connect the name, the people who created it and it’s purpose. It is a gastronomic product intended to be enjoyed with a good meal.
Inspiratio: Inspiration for this label was the name, the chef and his traditional uniform. White double-breasted jacket with black buttons worn by qualified chef give the label a perfect contrast. Golden line represents a visual part of uniform but also excellence and sophistication. White is intended to signify cleanliness in chef’s uniform and also on the label. Font is elegant and bold, both modern and classic.
Duratio Operis: The project was finished in 2020. It was created in Croatia and Slovenia. Label was designed in 2019 and printed in 2020. Beer was awarded with gold medal at the European Beer Challenge 2020 in London.
Cursus Operationis: By looking at a bottle of chef's beer, a minimalist visual and name, an strong association is created for the user. He is connecting the name and visual and an association of chef’s uniform is created in his mind.
Choosing the shape of the bottle may associate it with wine or champagne, but the name and a details on the label reveal that it is a very special beer.