Hankol Liquor Munus Primarium: Consilium Involucri by Hankol - Ji Hao and Zhang XiaoMing

Hankol Liquor Munus Primarium: Consilium Involucri by Hankol - Ji Hao and Zhang XiaoMing is a highly esteemed winner of the very prestigious 2021 Praemium A' Design Award Aeneum in Designatio Involucri Competition Category.

AesInvolucrum· 2021

Hankol Liquor Munus Primarium: Consilium Involucri

by Hankol - Ji Hao and Zhang XiaoMing

Client: HANKOL/Ji Hao/Zhang XiaoMing

Praemium A' Design Award Aeneum Winner in Involucrum Category

15,509

Verified Award Winner

Verify Award Status for #121965

View at A' Design Award Press Release Award Badge

Colors

The Design

About Hankol Liquor Munus Primarium: Consilium Involucri

Textus Libri: Hankol Liquor est consilium involucri pro liquore saporis iuris. Nomen Hankol ad hominem refert qui audacter et laete bibit, quod spiritum ad populum directum notae repraesentat. Lagoena lineis fortibus et simplicibus circumscribitur, et logotypum in fronte praesentatur. Formae positivae et negativae siluetam conditoris in formam negativam integrant, propositum originale notae in memoriam revocantes. Calligraphia Sinica et sigillum in litterarum forma adhibentur ut indolem culturae orientalis praesentent. Arca exterior ex materia EPP naturae amica confecta est.

The Recognition

About the Praemium A' Design Award Aeneum

Hankol Liquor Munus Primarium: Consilium Involucri victor est Praemii A' Design Award Aeneum, honoris multum aestimati formis egregiis, creandi ingenio, sollertia et acumine insignibus dati. Victores Aenei opera perita et mire creandi sunt, quae experientiam, imaginationem et solertiam auctorum suorum confirmant. Exspectatur Hankol Liquor Munus Primarium: Consilium Involucri rem multum aestimatam, admiratam et carissimam, notabiliter professionalem et novam fore. Haec forma Aeneo victa optimas consuetudines artis, scientiae, formandi rationis et technologiae amplectitur et in cura minutiarum excellit. Hankol Liquor Munus Primarium: Consilium Involucri necessitates egregie explet, cupiditates tangit, sensus capit et curiositatem allicit.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Hankol means a person who drinks boldly and happily, which reflects the people-oriented spirit of brand.The design concept originates from "blind taste". Using positive and negative figures, the design skillfully integrates the founder's silhouette into the negative shape, and tells the spiritual essence of not forgetting the original intention. Chinese calligraphy and seal are used in the typeface to present the oriental cultural charm of sauce-flavour liquor.
Dimensions & Packaging: Outer box size 200mmx80mmx210mm
Tags: packaging
Production Technology: The outer packaging box uses environmentally friendly EPP materials
Design Challenge: The product packaging uses environmentally friendly and degradable materials. The difficulty lies in the combination of the face metal and the glass bottle body in the production packaging.
Research: Study the expression of the product itself, and then look for the possibility of glass modeling and collision with other materials
Inspiration: Hankol sauce-flavour liquor - cellar: strong and simple lines outline the shape of the bottle with the logo graphics presented on the front of the bottle with exquisite technology, expressing a stable and introverted product temperament.
Project Duration: Hankol liquor started in Shenzhen in early 2020, completed in Shenzhen in June 2020, and will be released in January 2021.
Operation Flow: The product packaging uses environmentally friendly and degradable materials. The difficulty lies in the combination of the face metal and the glass bottle body in the production packaging.
Team Members: HANKOL
Ji Hao
Zhang XiaoMing
Image Credits: Image all: Photographer Chen yue, 2020