OHO Lentil Chips Munus Primarium: Involucrum Fragmentorum by Bold Brands

OHO Lentil Chips Munus Primarium: Involucrum Fragmentorum by Bold Brands is a highly esteemed winner of the very prestigious 2021 Praemium A' Design Award Aeneum in Designatio Involucri Competition Category.

AesInvolucrum· 2021

OHO Lentil Chips Munus Primarium: Involucrum Fragmentorum

by Bold Brands

Client: Bold Brands

Praemium A' Design Award Aeneum Winner in Involucrum Category

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Verified Award Winner

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Colors

The Design

About OHO Lentil Chips Munus Primarium: Involucrum Fragmentorum

Textus Libri: OHO Lentil Chips est involucri designatio pro cibo modico ex lente confecto. Saccus mensuram 190 x 250 x 50 mm habet et in polypropyleno per flexographiam cum lorica chartae tactum imitante imprimitur. Fundus e charta kraft factus colores claros in hoc genere ciborum modicorum solitos substituit, speciemque naturalem praebet. Elementa graphica picta indolem lusoriam addunt, dum sapores per imagines photographicas summae qualitatis ostenduntur. Haec coniunctio efficit ut productum facile cognoscatur et tamquam optio cibi modici salubrior praesentetur.

The Recognition

About the Praemium A' Design Award Aeneum

OHO Lentil Chips Munus Primarium: Involucrum Fragmentorum victor est Praemii A' Design Award Aeneum, honoris multum aestimati formis egregiis, creandi ingenio, sollertia et acumine insignibus dati. Victores Aenei opera perita et mire creandi sunt, quae experientiam, imaginationem et solertiam auctorum suorum confirmant. Exspectatur OHO Lentil Chips Munus Primarium: Involucrum Fragmentorum rem multum aestimatam, admiratam et carissimam, notabiliter professionalem et novam fore. Haec forma Aeneo victa optimas consuetudines artis, scientiae, formandi rationis et technologiae amplectitur et in cura minutiarum excellit. OHO Lentil Chips Munus Primarium: Involucrum Fragmentorum necessitates egregie explet, cupiditates tangit, sensus capit et curiositatem allicit.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Main idea of this packaging design is presenting a product as healthier and yet funky alternative to an ordinary snack. Kraft paper background stands out from the crowds of bright and intense colour snack packagings and gives it a touch of natural feel. Illustrated graphic elements gives it more life and connection with a customer and in contrast with that flavouring is communicated through high quality photo images. Combination of these three different design elements makes this product distinguishable, attractive to typical customer of such appetisers and gives it perceptible feel of naturalness.
Dimensions & Packaging: 190 x 250 x 50 mm snacks bag printed on popypropylene.
Tags: Chips packaging, Lentil Chips, Chips Packaging Design, Oho Lentil Chips
Production Technology: Flexograhy with paper touch varnish.
Design Challenge: It is no secret that snacks category is dominated by vibrant intensive colour packagings. Our task was to create packaging that would communicate healthier choice but with the same taste properties, attracting attention not by the colour intensity but with the playful elements and subtle taste indicating illustrations.
Research: Determining the target audience and to make appealing product packaging for that specific audience was of supreme importance. As well as understanding what graphic elements helps consumer to recognize this product as a helthier snacking option at the same time considering what graphic components are easthetically pleasing and provoke a buying decision in the first place.
Inspiration: OHO - Lentil chips, healthier snack alternative introduced to lithuanian market by one of the historic local snacks producers. Its a symbol of more natural and healthy snacking. That gave an aspiration to create smooth pastel colour packaging with craft paper texture elements. It was decided to make it playful and attractive to a younger audiences because it is the main target audience of this particular brand.
Project Duration: This project started in January 2020 February and finished 2020 May.
Operation Flow: Product is packed in standard bag. It was certainly dictated by consumer habits and convenience. As a matter of fact manufacturer was limited by by packing hardware as well. Task was to create graphical impact rather than select unusual packaging medium.
Team Members: Creative Director: Motiejus Gaigalas
Head Of Design: Vytenis Petrusevicius
Graphic Design: Sandra Ramoskaite, Vytenis Petrusevicius
Image Credits: Visuals: Sandra Ramoskaite