Tsarsky Reserve Charta Packaging ab Natalya Bilousova

Opus Tsarsky Reserve Charta Packaging a designatore Natalya Bilousova est victor maxime honoratus praemii praestigiosissimi 2021 Praemium A' Design Award Aeneum in Categoria Certaminis Designatio Involucri.

AesInvolucrum· 2021

Tsarsky Reserve Charta Packaging

a Natalya Bilousova

Cliens: Tsarsky Reserve

Victor praemii Praemium A' Design Award Aeneum in Categoria Involucrum

12,095

Victor Praemii Verificatus

Verifica Statum Praemii pro #123199

Vide apud A' Design Award Communicatum Insigne Praemii

Colores

Designum

De Tsarsky Reserve Charta Packaging

Propositum sarcinae pro semi-perfectis congelatis productis est cantes imaginem notae vitandi traditionalem visualem pro cibo in scutella creare. Ratio solutionis fundatae electa est sicut qui oculos efficit consumentis iam cibo frui. Colores, qui ad repraesentandum adhibentur, inter lineas ceterarum edulorum designationes certo cognoscuntur. Praeterea, simplicitas formarum in hoc consilio in luce ponit hodiernum accessum et simul in lumine ponit universalitatis notionem. Quo fit, hoc consilium productum facile ad similes visores varias facit

Agnitio

De Praemium A' Design Award Aeneum

Tsarsky Reserve Charta Packaging victor est Praemii A' Design Award Aeneum, honoris multum aestimati formis egregiis, creandi ingenio, sollertia et acumine insignibus dati. Victores Aenei opera perita et mire creandi sunt, quae experientiam, imaginationem et solertiam auctorum suorum confirmant. Exspectatur Tsarsky Reserve Charta Packaging rem multum aestimatam, admiratam et carissimam, notabiliter professionalem et novam fore. Haec forma Aeneo victa optimas consuetudines artis, scientiae, formandi rationis et technologiae amplectitur et in cura minutiarum excellit. Tsarsky Reserve Charta Packaging necessitates egregie explet, cupiditates tangit, sensus capit et curiositatem allicit.

Post Designum

Fasciculus Nuntii

Merita, sodales gregis et singula technica a designatore praebita.

Proprietates Singulares: Working on this project the goal was to make bright packages series and avoid traditional way of presenting meat products, which usually includes food on the plate. In addition to this there should be ground for package development. After trying several approaches and composition, was found a solution with the pattern. This became the main idea for all series and also created perfect base for any other products and additional marketing material.
Dimensiones et Involucrum: One size for all packages width 180 mm x Depth 45 mm x Height 226 mm
Notulae: meat, pattern, bright, caleidoscope, food, meatballs, russian cuisine
Technologia Productionis: Used foldable paper package which is fitted (wrapped) on plastic box with product inside.
Provocatio Designandi: Tsarsky Reserve is not only food company but they also focused on souvenir production. That is why the goal was to design logo for two branches. The most difficult part of work was to find simple solution to produce package series in future withou spending lots of money on design and photosession. That should be something special, unusual and bright. Something that could help product look more attractive.
Investigatio: Because of extermely short terms deep research was not carried out. The key point was to redesign available label which was made in very low design quality according to company growth. Client's wishes were to increase product price with design improvement.
Inspiratio: Knowing the fact that Tsarsky Reserve is the new direction of NESANS Company production, which is only at the start of their success, the key point was to create design that could be easily transfromed on future product without creating new design and difficult expencieve photosession. Ispired by patterns and caleidoscope share this idea on all of the packages. This helped to get one solution for millions of other packages.
Duratio Operis: Project start: June 2020
Project end: September 2020
Designer location: Berdyansk, Ukraine
Client location: Moscow, Russia
Cursus Operationis: This packaging should work well due to the non-standard presentation of products using patterns and bright color spots. The black block with text information and icons supports the overall attractive composition. Icons (such as chicken, cow and pig) of main using meat type help to navigate with ingredients of the product. Big bright icon with procents of real meat focuses on naturalness. All of mentioned fact should help to increase the value of the product.
Patentes: Trademark 2021. Trademark Holder NESANS Company
Membra Turmae: Design: Natalya Bilousova
Marketing Director: Anton Rubtsov
Agnitiones Imaginum: All of the separate images are given by client