Bel Gusto Involucrum Pastae ab Olga Takhtarova

Opus Bel Gusto Involucrum Pastae a designatore Olga Takhtarova est victor maxime honoratus praemii praestigiosissimi 2021 Praemium A' Design Award Argenteum in Categoria Certaminis Designatio Involucri.

ArgentumInvolucrum· 2021

Bel Gusto Involucrum Pastae

a Olga Takhtarova

Cliens: Sot F&d

Victor praemii Praemium A' Design Award Argenteum in Categoria Involucrum

29,305

Victor Praemii Verificatus

Verifica Statum Praemii pro #123472

Visita Situm Vide apud A' Design Award Communicatum Insigne Praemii

Colores

Designum

De Bel Gusto Involucrum Pastae

Bel Gusto est forma involucri pro serie pastae recentis ex tritico duro confectae. Involucrum ad speciem fasciculi postalis ex Italia missi ornatum est. Pittacia postalia, signacula postalia, imagines manu depictae locorum historicorum Italicorum et imitatio chartae kraft adhibentur. Fenestra prospectiva emptori permittit ut pastam intra pyxidem ante emptionem videat. Lineae coloratae eiusdem saturitatis et claritatis diversas formas pastae intra seriem distinguunt. Involucra in pellicula PET cum vernice selectiva imprimuntur.

Agnitio

De Praemium A' Design Award Argenteum

Bel Gusto Involucrum Pastae victor est Praemii A' Design Award Argenteum, honoris eximie amplissimi formis summi generis, pulchris et conspicuis dati. Victores Argenti opera valde splendida et creandi ingenio praedita sunt, quae praestantem peritiam, talentum et acumen auctorum suorum ostendunt. Exspectatur Bel Gusto Involucrum Pastae opus mirabile, exemplare, valde professionale et penitus novum fore. Haec forma Argento victa inventum notabile et admiratum est, quod ad fines artis, scientiae, formandi rationis et technologiae promovendos confert. Bel Gusto Involucrum Pastae creatio est, quam multi invident, quae cupiditates excitat, sensus bonos affert et admirationem miraculumque movet.

Post Designum

Fasciculus Nuntii

Merita, sodales gregis et singula technica a designatore praebita.

Proprietates Singulares: Bel Gusto is a Ukrainian brand that produces fresh pasta from the best types of grains of durum wheat grown in southern Italy. The pasta trade line includes: Penne, Conchiglie, Fellini, Fusilli, Makaroni. Spaghetti, Cavatappi. To strengthen the position of Bel Gusto in the market, the designer carried out a rebranding, which brought the TM in line with the current market requirements.
Dimensiones et Involucrum: Penne, Conchiglie, Fusilli, Spaghetti, Cavatappi - packing size 380 x 250 mm
Fellini, Makaroni - packing size 380 x 230 mm
Notulae: packaging, pasta, Italy, food
Technologia Productionis: PET film. Сolor CMYK, PANTONE. Selective varnish
Provocatio Designandi: Thus, thanks to the rebranding, the product, which has long been familiar to the consumer, acquired a new, attractive, exciting package and stood out favorably among other brands.
Investigatio: The primary color was an imitation of natural material, namely kraft paper - this is the primary trend of recent times. It emphasized the similarity of the packaging with a postal parcel and created the image of a natural, healthy product.
Color stripes carefully selected by the designer are responsible for the differentiation of the products in the line. To maintain consistency, we used colors of the same saturation and brightness.
We capitalized the typeface part of the design to add value to the brand, and the calligraphic font added premium value.
Inspiratio: The idea for the rebranding of Bel Gusto was to create a package design in a postal parcel sent from Italy. Most people associate postage with distant countries, travel, and souvenirs. The design included the following elements typical for postal items: postage stamps, stamps, hand-drawn illustrations, and kraft paper imitation.
Duratio Operis: Ukraine, Kyiv, the project began in
September 2019 and ended in May 2020
Cursus Operationis: To introduce the product, create a particular brand image, and give it integrity - the designer used a plot illustration - hand-drawn historical places in Italy.
Traditional packaging hides the box's contents, but many buyers want to know what the product looks like on the inside. Therefore, the designer used a viewing window in the package, so the buyer can see the box's contents and be confident in its quality.