Wink Lashes Designatio Involucrorum by Olga Takhtarova

Wink Lashes Designatio Involucrorum by Olga Takhtarova is a highly esteemed winner of the very prestigious 2021 Praemium A' Design Award Aureum in Designatio Involucri Competition Category.

AurumInvolucrum· 2021

Wink Lashes Designatio Involucrorum

by Olga Takhtarova

Client: Sot B&d

Praemium A' Design Award Aureum Winner in Involucrum Category

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Verified Award Winner
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Colors

The Design

About Wink Lashes Designatio Involucrorum

Wink Lashes est series designationis involucrorum pro instrumentis professionalibus ad ciliorum artificialium extensionem pertinentibus. Series comprehendit remotoria gelata et cremosa, liquorem primarium, acceleratorem glutinis, glutina, capsam magneticam et capsas ciliorum. Oculus stilo ornato depictus est praecipuum signum graphicum, quod usum productorum directe demonstrat. Unumquodque productum etiam proprium signum gerit, ut res facile inter se distinguantur. Graphites obscurus, corallium obscurum et album colorum ordinem constituunt. Involucra e charta crassa et materia plastica cum impressione bracteata facta sunt.

The Recognition

About the Praemium A' Design Award Aureum

Wink Lashes Designatio Involucrorum victor est Praemii A' Design Award Aureum, honoris amplissimi formis primi ordinis, mirabilibus et praestantibus dati. Victores Aurei sunt opera valde nova, provida et splendida, quae ingenium, sapientiam et peritiam auctorum suorum referunt. Exspectatur Wink Lashes Designatio Involucrorum inventum laudatissimum, inclinationes creans et monumentale fore, quod pretium inauditum afferat. Haec forma Aureo praemio victa est incepto mirabile et honoratum, quod fines artis, scientiae, formandi rationis et technologiae promovet. Wink Lashes Designatio Involucrorum cupiditatem vehementem excitat, studium accendit, ingenium creandi fovet et capit.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Wink Lashes is a German brand that specializes in high-quality and professional artificial eyelash extension products. The mainline includes Gel Remover, Primer, Glue Accelerator, Cream Remover, Glue Idol, Glue Obsidian, Glue Volumizer, Magnet Box, Box Mink Lashes, Box Silk Lashes, Easy Fan Lashes, and Mini Kit.
Dimensions & Packaging: Gel remover - 30х30х105 mm
Primer - 36х20х79 mm
Glue accelerator - 36х20х79 mm
Cream remover - 50х50х37 mm
Glue idol, unique, obsidian, volumizer - 65x90 mm
Magnet box - 58,5х20х125 mm
Cover - 52х111 mm
Easy fan lashes, mink lashes, silk lashes - 52х111 mm
Mini-kit - 62x62 mm
Tags: packaging, lashes, professional, cosmetics, magic
Production Technology: Сardboard, plastic, foil stamping
Design Challenge: As a result of working on the Wink Lashes packaging, the designer showed the product's value and uniqueness, revealed its main characteristics, and achieved visibility and memorability of the product in the consumer's mind.
Research: Some graphic elements can be used on various types of branded surfaces and images, information, and advertising media. This allows the entire visual strategy of the brand to be consolidated and ensure its ubiquitous presence.
The designer used dark graphite, dark coral, and white as the primary corporate colors that favorably emphasized and showcases the graphic elements, added elegance, and stressed the product's premium value.
Inspiration: The main idea behind the packaging design comes from a wish - to add a little magic. The designer has developed a simple, straightforward, and attractive design that tells the purpose and benefits of the product.
Project Duration: German, Nuremberg the project began in March 2020 and ended in February 2021
Operation Flow: The primary graphic symbol that creates a single recognizable style is the "Eye." The image of the stylized "Eye" immediately conveys the thrust of the product - eyelash extension and at the same time adds a sense of mystery and magic.
The rest of the symbols involved in the packaging design were developed by the designer for a specific product and are convenient as a differentiation tool. Graphics style elements are a kind of graphics markers that help increase consumer awareness of a product and carry out a task of unifying visual solutions.