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Have a Nice Can Involucrum Cibarium by Kaoru Mizuno - Mother Inc.

Have a Nice Can Involucrum Cibarium by Kaoru Mizuno - Mother Inc. is a highly esteemed winner of the very prestigious 2022 Praemium A' Design Award Aureum in Designatio Involucri Competition Category.


AurumInvolucrum· 2022

Have a Nice Can Involucrum Cibarium

by Kaoru Mizuno - Mother Inc.

Client: Irom Inc

Praemium A' Design Award Aureum Winner in Involucrum Category

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The Design

About Have a Nice Can Involucrum Cibarium

Have a Nice Can est involucri consilium pro genere fructuum maris manu conditorum in pyxidibus. Series continet involucrum singulare, sacculum donarium pro tribus pyxidibus atque capsas donarias pro sex, novem et duodecim pyxidibus. Ansa sacculi donarii fune utitur qui portum piscatorium in memoriam revocat. Capsae donariae colorem aurantium clarum pro sole cum caeruleo pro mari coniungunt. Imagines piscium in utraque parte involucri imprimuntur, ita ut forma continuetur cum fasciculi iuxta se collocantur ad expositionem in taberna formandam. Charta certificata naturae amica adhibetur, et pyxides sine titulis relinquuntur ut facile redintegrari possint.

The Recognition

About the Praemium A' Design Award Aureum

Have a Nice Can Involucrum Cibarium victor est Praemii A' Design Award Aureum, honoris amplissimi formis primi ordinis, mirabilibus et praestantibus dati. Victores Aurei sunt opera valde nova, provida et splendida, quae ingenium, sapientiam et peritiam auctorum suorum referunt. Exspectatur Have a Nice Can Involucrum Cibarium inventum laudatissimum, inclinationes creans et monumentale fore, quod pretium inauditum afferat. Haec forma Aureo praemio victa est incepto mirabile et honoratum, quod fines artis, scientiae, formandi rationis et technologiae promovet. Have a Nice Can Involucrum Cibarium cupiditatem vehementem excitat, studium accendit, ingenium creandi fovet et capit.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Since fish illustrations are placed in both side of package sleeve, they can be connected the patterns endlessly by arranging them side by side.
So this arrangement can be used not only for package, but also as a store display which direct the boundless sea.
Dimensions & Packaging
Environmentally friendly paper is used for the packaging.
The cans are unlabeled so that they can be easily recycled and can be directly cooked.
Tags
canned food, packaging,
Production Technology
The package consists of an individual packaging sleeve, a gift bag of 3 cans, a gift box of 6 cans, 9 cans and12 cans, and environmentally friendly paper is used for them as much as possible.
For example, a packaging sleeve and gift bag use paper made of FSC material certified, and paper of box uses the "Green Aid Paper Series," which is originally set by a Japanese paper manufacturer for the purpose of reducing the environmental burden.
Design Challenge
The appearance, paper and texture of the package that conveys the brand's high-quality ingredients and careful work.
Research
The client runs a restaurant, and the corona pandemic is affecting store sales.
We aim to regain sales by providing new services in the style of canning that suits the new lifestyle of stay home.
When the store is open, 3cans of package is available so that customers who come to the store can easily take it home, and when it is difficult to visit the store, 9 cans or 12 cans of packages can be purchased online as a gift for yourself or your friends without worrying about cans weight and infection. They are currently keeping strong sales.
Inspiration
Package design for handmade craft canning brand which is created by Japanese seafood restaurant. The handle of the gift bag uses a rope that resembles a fishing port.
The gift box is made up of bright orange (sun) and blue (sea).Since fish illustrations are placed in both side of package sleeve, they can be connected the patterns endlessly by arranging them side by side.
So this arrangement can be used as a store display which direct the boundless sea.
Project Duration
The project lasts about 1 year, designed and produced in Japan.
Operation Flow
The package consists of individual packaging sleeve, gift bag of 3 , gift box of 6, 9 and12.
A Handle of gift bag uses a rope that resembles a fishing port.
Gift boxes are made up of bright orange (sun) and blue (sea).
Can body has no decorations and labelling so that it can be used over direct heat at home or camping.
Since fish illustrations are placed in both side of package sleeve, they can be connected the patterns endlessly by arranging them side by side so they can use as a store display which direct the boundless sea.
Team Members
Kaoru Mizuno
Image Credits
MOTHER Inc.

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