Sakura Shimizu Packaging by Nobuya Hayasaka

Sakura Shimizu Packaging by Nobuya Hayasaka is a highly esteemed winner of the very prestigious 2022 Praemium A' Design Award Platinum in Designatio Involucri Competition Category.

PlatinumInvolucrum· 2022

Sakura Shimizu Packaging

by Nobuya Hayasaka

Client: Arica Design Inc

Praemium A' Design Award Platinum Winner in Involucrum Category

385,184
Verified Award Winner
Verify Award Status for #127414

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Colors

The Design

About Sakura Shimizu Packaging

Haec sarcina creata est ut notans consilium ad artificem floralem. Omnes notae &#399 instrumenta in colore griseo unicolori creata sunt, quod colores veros florum ostendit. Fasciculus in simplici colore achromatico designatus est ut qualitatem artificis huius operis &#039 non detrahat. Symbolum sumitur ex typographia characteris Iaponicae significationis & quot; floris & quot;, et omnia instrumenta notae circa hoc symbolum creantur. Utendo hoc & quot; kanji & quot; symbolum, cliens communicavit suum statum consumendi sicut artifex floralis Iaponica.

The Recognition

About the Praemium A' Design Award Platinum

Sakura Shimizu Packaging victor est Praemii A' Design Award Platinum, honoris amplissimi formis vere eximiis, elegantibus et magnificis dati. Victores Platini miracula creationis sunt, testimonia finium ingenii inventivi, et industriam inaequabilem auctorum suorum ostendunt. Exspectatur has formas opera celeberrima fore, quae aetatis venustatem definiant, ad societatis salutem conferant et fines artis, scientiae, formandi et technologiae promoveant. Sakura Shimizu Packaging excellentiam transcendentem exhibet et utilibus proprietatibus mundum meliorem reddit. Sakura Shimizu Packaging opus est Praemio A' Design Award Platino victum, quod cupiditates excitat, animos incitat, delectat et magnum gaudium creat.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This package was created as part of a branding project for a floral artist. In order to highlight the color and beauty of the flowers themselves, all of the brand's tools were kept in gray. This gray is a brand color that gives consumers an image of dignity and quality, but does not detract from the flowers themselves.
The achromatic flower boxes and paper bags allow the vivid colors of the flowers to stand out. I designed the product to best showcase the artist's work.
Dimensions & Packaging: Paper bag (large), Width 275mm x Depth 265mm x Height 215mm
Paper bag (small), Width 205mm x Depth 195mm x Height 215mm
Box (large),Width 250mm x Depth 250mm x Height 110mm
Box (small), Width 180mm x Depth 180mm x Height 110mm
Box (long), Width 645mm x Depth 120mm x Height 104mm
Herbarium Gifts, Width 69mm x Depth 69mm x Height 211mm
Tags: Flower artist, florist, branding, floral gifts, floral packaging
Production Technology: In order to directly express Sakura Shimizu's sincere attitude toward flowers, we designed a symbol using the typography of the Chinese character for "花” This character means flower. We kept the shape simple so as not to interfere with the floral art, which is the star of the show, and we cut down on the elements until they were just barely legible.
Design Challenge: We created all kinds of brand tools such as store cards, postcards, wrapping paper, etc., using the typography of Japanese characters as the brand symbol. This kanji symbol impressed consumers with Sakua Shimizu's status as a Japanese floral artist. By using the kanji symbol, Sakua Shimizu succeeded in conveying an imposing brand image as one of Japan's leading flower artists.
Research: The logos of Japanese floral artists and florists are very often made with flowers and plants as motifs and in English letters. Many of them are also designed using the bright colors of the flowers as the motif. In order to differentiate ourselves from these marks, we dared to use the typography of Japanese letters as a symbol to create a straightforward and graceful design as a Japanese artist.
Inspiration: This package was created as part of a branding project for a floral artist. In order to accentuate the color and beauty of the flowers themselves, we created all of the brand's tools in a uniform gray color. This gray is a brand color that gives consumers an image of dignity and quality, but does not detract from the flowers themselves.
The achromatic flower boxes and paper bags allow the vivid colors of the flowers to stand out. I designed the product to best showcase the artist's work.
Project Duration: It has been in use since June 2018 in Sapporo, Japan.
Operation Flow: The flower box is sleeved so that it can be taken out and displayed as it is. It is designed to harmonize with the purchaser's own home decor. The entire jar of the herbarium gift is covered with gray paper so that the inside cannot be seen. The herbarium gift is designed so that when the recipient opens the wrapping, he or she will be impressed by the vivid colors of the flowers.
Team Members: Creative Director:Hitoshi Kobayashi
Art Director:Nobuya Hayasaka
Designer:Nobuya Hayasaka