Loacker Rebrand Involucrum Cibi ab Marco Ventrice

Opus Loacker Rebrand Involucrum Cibi a designatore Marco Ventrice est victor maxime honoratus praemii praestigiosissimi 2022 Praemium A' Design Award Argenteum in Categoria Certaminis Designatio Involucri.

ArgentumInvolucrum· 2022

Loacker Rebrand Involucrum Cibi

a Marco Ventrice

Cliens: Spider

Victor praemii Praemium A' Design Award Argenteum in Categoria Involucrum

33,693

Victor Praemii Verificatus

Verifica Statum Praemii pro #127989

Visita Situm Vide apud A' Design Award Communicatum Insigne Praemii

Colores

Designum

De Loacker Rebrand Involucrum Cibi

Loacker Rebrand est systema involucrorum et identitatis notae excogitatum pro societate cibaria historica, quae crustulis wafferis et productis ex socolata nota est. Insigne formam scuti gentilicii induit, quod Montem Sciliar complectitur, ad nomen familiae, ad radices et ad naturam circumiacentem referens. Unaquaeque productorum familia cum clara descriptione recepti et ingredientium exhibetur. Ordo elementorum involucri redintegratus est et imagines productorum verisimiles sunt. Nota in tergo cuiusque fasciculi ad plura de nota et de re ipsa cognoscenda ducit.

Agnitio

De Praemium A' Design Award Argenteum

Loacker Rebrand Involucrum Cibi victor est Praemii A' Design Award Argenteum, honoris eximie amplissimi formis summi generis, pulchris et conspicuis dati. Victores Argenti opera valde splendida et creandi ingenio praedita sunt, quae praestantem peritiam, talentum et acumen auctorum suorum ostendunt. Exspectatur Loacker Rebrand Involucrum Cibi opus mirabile, exemplare, valde professionale et penitus novum fore. Haec forma Argento victa inventum notabile et admiratum est, quod ad fines artis, scientiae, formandi rationis et technologiae promovendos confert. Loacker Rebrand Involucrum Cibi creatio est, quam multi invident, quae cupiditates excitat, sensus bonos affert et admirationem miraculumque movet.

Post Designum

Fasciculus Nuntii

Merita, sodales gregis et singula technica a designatore praebita.

Proprietates Singulares: After nearly three years of work and consultancy, it finally showed a new rebranding and system pack design in favor of the historical company Loacker. Each family product has been delineated, underlining the recipe and the quality of the ingredients, additionally the architecture of the brand and the products have been redefined. On every referee we have recounted the historic claim Che bontà and on the back of the pack, the QR code redirects to the storytelling regarding the brand and the specified item.
Dimensiones et Involucrum: different sizes
Notulae: Loacker, brand, creative, branding, logo, packaging, design, rebrand, redesign, food, wafer, chocolate
Technologia Productionis: Classic and Quadratini: rotogravure internal printing on laminated foil substrate. Classic Multipack and Premium Patisserie: Offset printing over cardboard substrate.
Provocatio Designandi: The requirement Loacker had for the agency, was to communicate on the packs the recipe changeover, highlighting the product new pluses and also by increasing the brand perception, the aim was to find the right balance between the new brand vertical integration and the distinction among the diverse product lines. Following many meetings it has been commonly decided to go beyond the starting brief, which lead Spider to the definition of a global strategy, through rebranding till the establishment of a pack system for each product line and up to the communication of every POS.
Investigatio: Spider did involve the Loacker Team to evaluate the over 200 references and for purposes of rationalization of all ranges; a definition for all categories was offered, along with one for each different positioning. The outcome of this work are various paths grounded on different strategic approaches and then declensed on reference of representation. The most efficient proposals have been tested with 5 iconic products and then verified by means of neuroscience, for instance measuring the attentionality of the consumers’ glance on the shelves, on the products and on the packaging zone. Afterwards, a POS market test followed, until the achievement of a final choice, the one consumers are used to see every day on the large scale distribution racks.
Inspiratio: Loacker is not just a brand, is a family name. Furthermore Loacker is on the territory, actually it is the territory. From these considerations, the logo in the shape of a coat of arms was born, onto which the Mt. Sciliar has been incorporated: it is the Heritage Shield, inspired by the historical Loacker crest, which exhaustively expresses the essence of the brand, family name, roots and nature. A life philosophy that started in 1925 when Alfons Loacker settled to build his plant at 1000 meters of height.
Duratio Operis: The project started in September 2018 between Torino and Bolzano, and finished in 2021.
Cursus Operationis: Spider has faced the challenge using our own method, by joining creative thought and strategic thinking. The agency has interviewed the Company multiple times, a chat with consumers and then suppliers. Spider has analyzed all sources: packagings shapes, products structure and their distinctive features. All maps have been gathered: conceptual ones, brand architecture maps and competitors’ charts.
Membra Turmae: Spider Adv, Loacker Team
Agnitiones Imaginum: All food images were realized featuring studio PiùLuce.