Qinjianguo Munus Primarium: Involucrum Pulveris Dioscoreae by Dongcheng

Qinjianguo Munus Primarium: Involucrum Pulveris Dioscoreae by Dongcheng is a highly esteemed winner of the very prestigious 2022 Praemium A' Design Award Aeneum in Designatio Involucri Competition Category.

AesInvolucrum· 2022

Qinjianguo Munus Primarium: Involucrum Pulveris Dioscoreae

by Dongcheng

Client: Qinjianguo

Praemium A' Design Award Aeneum Winner in Involucrum Category

9,600

Verified Award Winner

Verify Award Status for #128478

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Colors

The Design

About Qinjianguo Munus Primarium: Involucrum Pulveris Dioscoreae

Textus Libri: Qinjianguo est consilium involucri pro pulvere dioscoreae ferreae virgae. Hoc opus decennalem serendi cyclum sequitur, quo tempore ager quiescit et una tantum aestate dioscorea per decem annos seritur. Dioscorea in tali solo nata copiosa nutrimenta absorbet, et pulpa directe in pulverem redigitur. Arca centum viginti per centum viginti per centum quinquaginta millimetra metitur. Imagines symbolum visuale numeri decem efficiunt, ex hirundinibus vere, cicadis aestate, agricolarum labore autumno, cedris hieme, et aratoribus compositum. Imago tempora anni decennii ostendit.

The Recognition

About the Praemium A' Design Award Aeneum

Qinjianguo Munus Primarium: Involucrum Pulveris Dioscoreae victor est Praemii A' Design Award Aeneum, honoris multum aestimati formis egregiis, creandi ingenio, sollertia et acumine insignibus dati. Victores Aenei opera perita et mire creandi sunt, quae experientiam, imaginationem et solertiam auctorum suorum confirmant. Exspectatur Qinjianguo Munus Primarium: Involucrum Pulveris Dioscoreae rem multum aestimatam, admiratam et carissimam, notabiliter professionalem et novam fore. Haec forma Aeneo victa optimas consuetudines artis, scientiae, formandi rationis et technologiae amplectitur et in cura minutiarum excellit. Qinjianguo Munus Primarium: Involucrum Pulveris Dioscoreae necessitates egregie explet, cupiditates tangit, sensus capit et curiositatem allicit.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Iron stick yam is a perfect example of Eastern food nourishment culture. In China, many yams are planted for a season every year. The quality of yams declines, compromising the nutritional value of the yams. We built this product of “Ten-year Planting Cycle Yam Powder”. It takes a decade to cultivate the land, and only one season of yam is grown every ten years. Yam farmed in such fertile and robust land to absorb rich nutrients. The iron stick yam pulp is directly made into powder.
Dimensions & Packaging: 120mm x 120mm x 150mm
Tags: Creative Yam powder packaging design
Design Challenge: How to use the design to embody the cultivation of yams in this 10 years of waiting and persevering, how farmers constantly improve the soil quality, persevering for 10 years, what has the land gained? What did yams gain? What can consumers get from yams?
Research: We will wait 10 years, 10 years of effort, with visual performance, let the consumer perception. Many consumers have been shocked by the idea of a quarter of yams after 10 years of hard work, and the products have been selling well.
Inspiration: On the current market, most yams are planted for a season every year. 10, represents the planting cycle of the land is ten years. In this cycle, no crops are farmed on the land. The yams grown on this land ten years later are extremely nourishing. We take elements from swallows in springs, cicadas in summers, busy farming in falls, cedars in winters, and plowing farmers, turned into a visual symbol of "10" to show the season change in the decade, and depict them on the delicate box.
Project Duration: The project was launched in Zhengzhou in April 2020, completed in Zhengzhou in July 2020.
Team Members: Designer : BIN LIU
Designer :JONNY WANG
Illustrator：JIE WU
Image Credits: Designer : BIN LIU
Designer :JONNY WANG
Illustrator：JIE WU