Grassy Premiados Involucrum Capulinum ab Dimitri Lociks

Opus Grassy Premiados Involucrum Capulinum a designatore Dimitri Lociks est victor maxime honoratus praemii praestigiosissimi 2022 Praemium A' Design Award Argenteum in Categoria Certaminis Designatio Involucri.

ArgentumInvolucrum· 2022

Grassy Premiados Involucrum Capulinum

a Dimitri Lociks

Cliens: Grassy Caffè

Victor praemii Praemium A' Design Award Argenteum in Categoria Involucrum

27,497

Victor Praemii Verificatus

Verifica Statum Praemii pro #128993

Visita Situm Vide apud A' Design Award Communicatum Insigne Praemii

Colores

Designum

De Grassy Premiados Involucrum Capulinum

Grassy Premiados est involucri forma ad capulum specialem Brasilianum destinata. Capsa formas organicas et modulares habet, quae ex seminibus mahogani, granis capuli et lineis curvis architecturae modernistae Brasilianae inspiratae sunt. Forma modularis permittit ut cumulentur atque insigniter in pluteis exhibeantur. Capsa ex charta crassa confecta est cum laminatione opaca, impressione calida et typographia monochromatica. Capulus in sacculo plastico continetur cum valvula quae grana ab oxygenio defendit. Titulus adhaesivus e pellicula metallica capsam obsignat et informationem de producto fert, quod celeriter et vili pretio adaptationem permittit.

Agnitio

De Praemium A' Design Award Argenteum

Grassy Premiados Involucrum Capulinum victor est Praemii A' Design Award Argenteum, honoris eximie amplissimi formis summi generis, pulchris et conspicuis dati. Victores Argenti opera valde splendida et creandi ingenio praedita sunt, quae praestantem peritiam, talentum et acumen auctorum suorum ostendunt. Exspectatur Grassy Premiados Involucrum Capulinum opus mirabile, exemplare, valde professionale et penitus novum fore. Haec forma Argento victa inventum notabile et admiratum est, quod ad fines artis, scientiae, formandi rationis et technologiae promovendos confert. Grassy Premiados Involucrum Capulinum creatio est, quam multi invident, quae cupiditates excitat, sensus bonos affert et admirationem miraculumque movet.

Post Designum

Fasciculus Nuntii

Merita, sodales gregis et singula technica a designatore praebita.

Proprietates Singulares: Grassy Premium packaging was designed to allow a high impact visual display on shelves, at an affordable cost and easy to assemble, adding value to award-winning Brazilian coffees. Its organic shapes are also modular, which allows for stacking and a very differentiated way of displaying on shelves and showcases. The packaging also features an adhesive label solution, which allows for quick and varied customization of the packaging.
Dimensiones et Involucrum: The assembled package is 20 centimeters wide, 14 centimeters high, and 14.5 centimeters deep.
Notulae: package, Brazilian coffee, biomimetic, bio design,
Technologia Productionis: The Grassy Premium packaging has two moments, the box was developed to be produced in large batches, to amortize the investment in graphic finishes with higher cost and added value, while the labels are manufactured on demand, in short runs. The box was designed to ensure high perceived value at a low cost. We use cardboard, matte lamination, hot stamp, and monochrome printing. The labels are made of metallic BOPP film with special printing and cutting. The coffee, as it needs special protection against oxygen and other external agents, is protected in a plastic bag with valve.
Provocatio Designandi: The main challenge was to make a paper packaging that had an exceptional aesthetics, but was functional, modular and easy to use. The solutions started from a design approach inspired by nature, observing formal solutions, modulation and visual appeal in mahogany seeds and coffee beans. Another difficulty was to reconcile a very organic design with requirements of economic and productive viability. In this sense, we work together with suppliers, testing materials, printing and assembly solutions that enabled packaging with high perceived value, but low production cost.
Investigatio: The project started from a briefing interview, where the client's demands were defined. We then started market research that revealed the need for a more innovative approach to designing award-winning coffees. We analyzed luxury packaging, but the final inspiration came from observing nature and studying biomimetics. After the phase of creating alternatives, we go on to validation with the client, prototyping, and testing. Then we started the budget, feasibility analysis, adjustments, closing files, prototype approval and final production phase.
Inspiratio: The packaging design was inspired by the shapes and modulations of seeds, in addition to the curves of Brazilian modernist architecture, allowing not only a very different look for the project but also the possibility of a unique modulation. The great insight of the packaging came from a walk in the park in Brasilia, where we found a mahogany seed that sparked our gaze to other sources of solution, such as the shape of the coffee bean and the curves of the Oscar Niemeyer's architecture, resulting in the construction of an elegant and innovative Brazilian symbology.
Duratio Operis: The project lasted 6 months, with 3 months in the design phase in Brasilia, 2 months in the adjustments, budget and production phase in Santa Catarina, and another 1 month in the training and launch phase, in Sao Paulo.
Cursus Operationis: The package assembly process is simple: the first step is to place the coffee in the plastic bag, extracting the oxygen, then take the package planned for assembly, carefully reinforcing the creases. After assembling the box, we insert the bag with the coffee in it and, finally, we seal the box with an adhesive label that defines the information about the product.
Membra Turmae: Designer and Creative Director: Dimitri Lociks; Design member: Simone Turíbio; Feasibility consultant: Marília Turíbio
Agnitiones Imaginum: all images and videos: photographer Dimitri Lociks, study with shadows, 2021.