Sunboy Gift Box Officium Primarium: Involucrum Seminum Helianthi by Tiger Pan

Sunboy Gift Box Officium Primarium: Involucrum Seminum Helianthi by Tiger Pan is a highly esteemed winner of the very prestigious 2022 Praemium A' Design Award Aeneum in Designatio Involucri Competition Category.

AesInvolucrum· 2022

Sunboy Gift Box Officium Primarium: Involucrum Seminum Helianthi

by Tiger Pan

Client: Bayannaoer Sanpangdan Food Co., Ltd

Praemium A' Design Award Aeneum Winner in Involucrum Category

14,159

Verified Award Winner

Verify Award Status for #130899

View at A' Design Award Press Release Award Badge

Colors

The Design

About Sunboy Gift Box Officium Primarium: Involucrum Seminum Helianthi

Textus Libri: Arca Donaria Sunboy est consilium involucri pro cibariis levibus e seminibus helianthi. Arca donaria capsulas ferreas cylindricas continet, quae iterum adhiberi possunt. Arca exterior ex charta undulata confecta est, quae structuram firmat et recyclationem faciliorem reddit. Structura aperturae denuo definita est, ut arca simplex sit ad componendum et ad separandum. Capsulae inter se coniunguntur ut formas modulares unius, duarum vel trium tabulatorum efficiant, quod aream producti expositam amplificat et materiam servat. Scaena impressa stilo chartae incisae utitur et personam Sunboy in agro helianthorum currentem monstrat.

The Recognition

About the Praemium A' Design Award Aeneum

Sunboy Gift Box Officium Primarium: Involucrum Seminum Helianthi victor est Praemii A' Design Award Aeneum, honoris multum aestimati formis egregiis, creandi ingenio, sollertia et acumine insignibus dati. Victores Aenei opera perita et mire creandi sunt, quae experientiam, imaginationem et solertiam auctorum suorum confirmant. Exspectatur Sunboy Gift Box Officium Primarium: Involucrum Seminum Helianthi rem multum aestimatam, admiratam et carissimam, notabiliter professionalem et novam fore. Haec forma Aeneo victa optimas consuetudines artis, scientiae, formandi rationis et technologiae amplectitur et in cura minutiarum excellit. Sunboy Gift Box Officium Primarium: Involucrum Seminum Helianthi necessitates egregie explet, cupiditates tangit, sensus capit et curiositatem allicit.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The unique attribute is to redefine the opening structure of the outer packaging of sunflower seeds. Starting from the brand name, a vivid, interesting, and well-known logo is created. The packaging picture uses a paper-cut style to depict the "Sunboy" running happily in the sunflower field. The scene shows the natural health, warmth, and high quality of brand products, and the shaping of character IP enhances the brand's intangible assets.
Dimensions & Packaging: Iron box: Width165mm x Depth165mm x Height66mm
Gift box: Width159mm x Depth451mm x Height200mm
Tags: Seed packaging, snack food, Gift box, Personalized, Relaxed, Tiger Pan
Production Technology: The material of each cylinder box mainly uses an iron that can be reused. The gift box is made of corrugated paper which strengthens the structure and makes it easier to be recycled.
Design Challenge: To make a profound impression in consumers' mind, a brand's implication and its product's selling points must echo with on another when displayed on package. By buckling each other, one-layer, two-layer or three-layer modular assembly can be formed. The product has a large exposed area and saves material costs.
Research: We give the "Sunboy" brand a personalized spirit, and make the " Sunboy " relaxed, happy, affectionate and righteous; the functional application of the gift box is innovative, and the overall design is simple to assemble and separate, saving time and effort.
Starting from the brand name, a vivid, interesting and well-known logo is created. The packaging picture uses a paper-cut style to depict the "Sunboy" running happily in the sunflower field.
Inspiration: Sunboy is a well-known Chinese snack brand that focuses on Sunflower seed food. We give the "Sunboy" brand a personalized spirit, and make the "Sunboy" relaxed, happy, affectionate, and righteous; the functional application of the gift box is innovative, and the overall design is simple to assemble and separate, saving time and effort. By buckling each other, one-layer, two-layer or three-layer modular assembly can be formed. The product has a large exposed area and saves material costs.
Project Duration: The project lasts 2 month, designed in Shenzhen and produced in Bayannaoer, Neimenggu.
Operation Flow: How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol, a bright color, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.
Team Members: Creative Director: Tiger Pan
Graphic Design: Qian Chi
Graphic Design: Jingwen Xiang
Illustration: Ping Yi
Image Editing: Yuling Zhu
Technical Direction: Zhangkun Xie
Project Manager: Lei Peng
Image Credits: Image #No 1: Photographer Yuling Zhu
Image #No 2: Photographer Yuling Zhu
Image #No 3: Photographer Yuling Zhu
Image #No 4: Photographer Yuling Zhu
Image #No 5: Photographer Yuling Zhu