Xiaofengtan Liquor Munus Primarium: Involucrum Liquoris ab Zhu Hai and Fang Jian

Opus Xiaofengtan Liquor Munus Primarium: Involucrum Liquoris a designatore Zhu Hai and Fang Jian est victor maxime honoratus praemii praestigiosissimi 2022 Praemium A' Design Award Aeneum in Categoria Certaminis Designatio Involucri.

AesInvolucrum· 2022

Xiaofengtan Liquor Munus Primarium: Involucrum Liquoris

a Zhu Hai and Fang Jian

Cliens: Zhu Hai, Fang Jian

Victor praemii Praemium A' Design Award Aeneum in Categoria Involucrum

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Verifica Statum Praemii pro #131479

Vide apud A' Design Award Communicatum Insigne Praemii

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Designum

De Xiaofengtan Liquor Munus Primarium: Involucrum Liquoris

Textus Libri: Xiaofengtan est involucrum liquoris Sinici praestantis. Forma lagoenae ab urceis fictilibus, qui in Sina tradito more ad liquorem condendum adhibebantur, deducta est, in formam simplicem gustui moderno aptam redacta. Corpus rotundatum palmae manus convenit, quo fit ut lagoena facile teneatur et lapsus praecaveatur. Operculum aureum lineis undulatis verticalibus instructum est et facile aperitur. Puncta aurea texturam efficiunt tam in lagoena quam in arcula cubica compacta, quae 130 per 130 per 135 millimetra metitur. Arcula ex charta biodegradabili confecta est, et magnitudo imminuta usum materiae minuit.

Agnitio

De Praemium A' Design Award Aeneum

Xiaofengtan Liquor Munus Primarium: Involucrum Liquoris victor est Praemii A' Design Award Aeneum, honoris multum aestimati formis egregiis, creandi ingenio, sollertia et acumine insignibus dati. Victores Aenei opera perita et mire creandi sunt, quae experientiam, imaginationem et solertiam auctorum suorum confirmant. Exspectatur Xiaofengtan Liquor Munus Primarium: Involucrum Liquoris rem multum aestimatam, admiratam et carissimam, notabiliter professionalem et novam fore. Haec forma Aeneo victa optimas consuetudines artis, scientiae, formandi rationis et technologiae amplectitur et in cura minutiarum excellit. Xiaofengtan Liquor Munus Primarium: Involucrum Liquoris necessitates egregie explet, cupiditates tangit, sensus capit et curiositatem allicit.

Post Designum

Fasciculus Nuntii

Merita, sodales gregis et singula technica a designatore praebita.

Proprietates Singulares: SANVINGA Xiaofengtan is a high-end Jiang-flavored liquor, whose body derives from the ceramic liquor jar commonly used by the Chinese. It impresses with a compact cube packaging, which, together with the bottle body, is decorated by texture formed by golden dots, echoing with each other, while the main color, orange, provides a strong sense of integrity and association.
Dimensiones et Involucrum: 130mm x130mm x135mm
Notulae: Reshape ceramic liquor jar, orange color, compact cube packaging, innovative appearance, resource-saving design.
Technologia Productionis: By optimizing the bottle body and packaging, its size has been greatly reduced. Furthermore, the compact cube packaging is made of degradable paper which reduces consumables and costs, and implements the concept of sustainable development. In addition, its personalized proportion is innovative among the posh yet lackluster traditional liquor packaging.
Provocatio Designandi: Being influenced by traditional ideology, the packaging of liquor is monotonous and homogeneous. How to break from this ideology is the challenge confronted by Xiaofengtan before it was designed. Inspired by ceramic liquor jars, it is groundbreaking because of its innovative packaging. The Chinese liquor culture contained in it has drawn attention of the society to traditional culture, thus inheriting and then carrying forward Chinese liquor culture.
Investigatio: Liquor, for the Chinese, more than the taste, also means a kind of inheritance of the liquor culture of China. According to the study, liquor consumers commonly pursue high-end, personalized and quality liquor, while the traditional liquor cannot fully cater for their aesthetics and tastes. The brand-new packaging design of Xiaofengtan aims to blend traditional Chinese liquor culture on this base, which has showcased its confidence in Chinese culture.
Inspiratio: Its body is derived from ceramic liquor jars commonly used for liquor storage by the Chinese, and has been reshaped in a simplistic style to make it different from spherical jars and more in line with the aesthetics of modern people. The name, Xiaofengtan, originates from Fengtan, a unique traditional Chinese liquor storage technology. What is contained in the jar is liquor, but what is carried on is the culture. It also symbolizes the indispensable sense of ceremony in Chinese wine culture.
Duratio Operis: Developed in Chengdu, China in February 2020 and unveiled in Guizhou, China in August 2020.
Cursus Operationis: The rounded bottle body is designed in line with ergonomics and can perfectly fit the shape of the palm of users , which is convenient for pickup and also prevents slip. The golden cap with vertical corrugated lines opens easily.
Membra Turmae: Hai Zhu
Jian Fang