Kind Tea is a Charitable Project Munus Theae ab Viktoriia Korytina

Opus Kind Tea is a Charitable Project Munus Theae a designatore Viktoriia Korytina est victor maxime honoratus praemii praestigiosissimi 2022 Praemium A' Design Award Ferreum in Categoria Certaminis Designatio Involucri.

FerrumInvolucrum· 2022

Kind Tea is a Charitable Project Munus Theae

a Viktoriia Korytina

Victor praemii Praemium A' Design Award Ferreum in Categoria Involucrum

10,444

Victor Praemii Verificatus

Verifica Statum Praemii pro #131733

Visita Situm Vide apud A' Design Award Communicatum Insigne Praemii

Colores

Designum

De Kind Tea is a Charitable Project Munus Theae

Textus Libri: Kind Tea est consilium involucri pro varietate thearum naturalium quae pro consilio caritatis venduntur. Thea a duobus pueris dystrophia musculari Duchenne affectis conficitur, et venditiones pecuniam ad eorum recreationem colligunt. Involucrum personam colore variam ostendit, quae laetitiam pueritiae reflectit. Tres sapores tribus schematibus colorum notantur, ita ut quaeque varietas facile cognoscatur. Quisque etiam sapor versionem hibernam habet. Forma est sacculus quinquaginta grammatum cum tabella centum per centum octoginta millimetrorum. Productio et compositio simplices et parvo sumptu factae sunt, quoniam pueri ipsi involucra parant.

Agnitio

De Praemium A' Design Award Ferreum

Kind Tea is a Charitable Project Munus Theae victor est Praemii A' Design Award Ferreum, honoris amplissimi formis bonis dati, quae postulatis professionalibus et industrialibus ab creationibus bene formatis exspectatis satisfaciunt. Victores Ferrei magnam peritiam, altam specializationem, intellectum periti et facultatem creandi auctorum suorum ostendunt. Exspectatur Kind Tea is a Charitable Project Munus Theae creationem multum aestimatam, admiratam et carissimam, practicam et novam fore. Haec forma Ferreo victa optimas industriae consuetudines integrat et proprietates technicas idoneas, cum scientia et talento coniunctas, habet. Kind Tea is a Charitable Project Munus Theae ob diligentiam suam honoratur et ad vitae qualitatem emendandam formatum est, ut mundum meliorem reddere iuvet.

Post Designum

Fasciculus Nuntii

Merita, sodales gregis et singula technica a designatore praebita.

Proprietates Singulares: Inspired by these brave little entrepreneurs, we created a colorful package with a cute character. It symbolizes the whole joyful and carelessness of childhood. There are three flavors of the tea, which correspond to three colors. And each taste has a winter version of the packaging.
Dimensiones et Involucrum: Format: Sachet with label

50 g

100 mm x 180 mm
Notulae: charity, children, childhood, hero, little, Duchenne Muscular Dystrophy, kind, genetic.
Technologia Productionis: In our work, we paid attention to create the simplest and the most economical way of producing and collecting packages. Because we understood that the guys would have to do it on their own.
Provocatio Designandi: The most difficult proccess was an analysis of project`s audience. It was needed to develop the proper visual concept that would be understandable to the audience of the project. Also, the visual solution has to reflect the main idea (the tea was made by sick children) and has not to be pessimistic in the same time.
Investigatio: Our life is a vivid adventure in which each part is so exciting! Every day we discover the world, learn new things, meet interesting people, fall in love, laugh, do stupid things, travel, eat and enjoy every moment.

But unfortunately, some of us can never understand all the sweets of life. They live only childhood. They are boys with an incurable disease, that is Duchenne Muscular Dystrophy. This genetic disorder destroys young muscles, and children with this diagnosis hardly reach even adulthood. It spreads mainly among boys and is congenital. That is why it is so important to fill their lives with beauty, hapiness and other positive emotions.

We started this project for two friends whose names are Misha and Max. The boys are from Kharkive, Ukraine and they also experience the fight against the desease. However Duchenne muscular dystrophy does not frighten them at all. Together they went into business. Now boys produce tasty natural tea to raise money for their rehabilitation and help their parents.

Inspired by these brave little entrepreneurs, we created a colorful package with a cute character. It symbolizes the whole joyful and carelessness of childhood. There are three flavors of the tea, which correspond to three colors. And each taste has a winter version of the packaging.
Inspiratio: To bring awareness and understanding to Duchenne Muscular Dystrophy, Wishnia Design created Kind Tea for two boys fighting the disease. The packaging design reflects the carefree attitude of the boys, and each flavor is represented through a different joyful color palette. Despite the brand fighting for a heavy topic, using imagery that young boys can relate to and have fun with is inspiring. It showcases their tough dispositions in an understated manner.
Duratio Operis: We joined the project in January 2021 and the guys still work for now
Cursus Operationis: But our work does not end only with the development of packaging design. We decided to help Misha and Max with sales as well. Therefore, we communicate with coffee houses, dental offices, medical centers, local stores, beauty centres etc. in order to asked them to put the Kind Tea for sale. Because the more people realize the problem, the faster ways will be found to solve it. You should notice that even now, this terrible disease cannot be cured.

The Kind Tea is a charitable project in support of all patients with Duchenne muscular dystrophy. This fundraising is for two boys from Ukraine. Let’s do more good deeds together and take care of the younger generation. After all, they are our future!
Patentes: No information
Membra Turmae: Vita Korytina
Alena Beseda
Oleksandra Dontsova.
Agnitiones Imaginum: This project was made by our in-house team of Wishnia agency.