Voila Cool Stuff Glacies Crepito Packaging ab Kamal Rizk - Bold Branding

Opus Voila Cool Stuff Glacies Crepito Packaging a designatore Kamal Rizk - Bold Branding est victor maxime honoratus praemii praestigiosissimi 2022 Praemium A' Design Award Ferreum in Categoria Certaminis Designatio Involucri.

FerrumInvolucrum· 2022

Voila Cool Stuff Glacies Crepito Packaging

a Kamal Rizk - Bold Branding

Cliens: Voila Dessert Shop

Victor praemii Praemium A' Design Award Ferreum in Categoria Involucrum

21,715

Victor Praemii Verificatus

Verifica Statum Praemii pro #131926

Visita Situm Vide apud A' Design Award Communicatum Insigne Praemii

Colores

Designum

De Voila Cool Stuff Glacies Crepito Packaging

Haec est series fasciculorum pro 9 glacies cremor consiliorum saporis, sub uno logo emblematico unita, in quo excogitator praesentationem glacies cremor reformat. Novum thema creavit, per quod varios sapores in speciebus fructuum symbolicorum et nectaris formas, originalis typographiae excogitat, et etiam ad novos colores pertinet, qui elementa designandi acuunt. Consilium simpliciter recreat conceptum gustus per linguam iconem adhibitam in omni extensione et alium sentiendi modum evocat.

Agnitio

De Praemium A' Design Award Ferreum

Voila Cool Stuff Glacies Crepito Packaging victor est Praemii A' Design Award Ferreum, honoris amplissimi formis bonis dati, quae postulatis professionalibus et industrialibus ab creationibus bene formatis exspectatis satisfaciunt. Victores Ferrei magnam peritiam, altam specializationem, intellectum periti et facultatem creandi auctorum suorum ostendunt. Exspectatur Voila Cool Stuff Glacies Crepito Packaging creationem multum aestimatam, admiratam et carissimam, practicam et novam fore. Haec forma Ferreo victa optimas industriae consuetudines integrat et proprietates technicas idoneas, cum scientia et talento coniunctas, habet. Voila Cool Stuff Glacies Crepito Packaging ob diligentiam suam honoratur et ad vitae qualitatem emendandam formatum est, ut mundum meliorem reddere iuvet.

Post Designum

Fasciculus Nuntii

Merita, sodales gregis et singula technica a designatore praebita.

Proprietates Singulares: This ice cream packaging design uses the illustration language to beautifully translates the flavor in a new unique and fresh design as well as communicate the brand image and the high product’s quality standards.

Each label has a differentiating color combination that is relatable to the flavor, with a bold readable title in the middle, and each label includes 4 main icons, which are the flavor pattern, the tasting tongue, the flavor typo, and the exciting optical illusion icon.
Dimensiones et Involucrum: Various Tapered Paper Ice Cream Containers
Notulae: branding, packaging, packaging, illustration, typography, icecream, identity
Technologia Productionis: Ice cream is meant to be licked, and enjoyed with all the taste buds in the tongue. Each group of flavors has a unique impact to our taste buds, thus we grouped the flavours by their taste effect into 4 main categories

Spade, the loved classics like chocolate
Spark, the spark of the fresh taste like fruity flavors
Electric bolt, the clash of flavors that creates unforgettable experiences like yogurt berry or salted caramel
Flower, represents all the nutty rich flavors that elevates ice cream taste
Provocatio Designandi: working on this cool project was very exciting for our team in Bold Branding; and to create a design language that works with 9 different flavors - so far and ready for expansion - was a challenge that we enjoyed creating and executing!
Investigatio: Our research was qualitative to find out what do the audience expect to see in a new ice cream packaging; and how they like and understand the new visuals; and whether it would affect their buying choice

We surveyed random existing customers from the shop;

It was described as; appealing, nostalgic, iconic, colorful, modern, and cool!

Some results indicated difficulties in interpreting some icons; which led to design modifications so that it would be more clear, easy, and more memorable
Inspiratio: The main inspiration for this design was the flavors’ shapes along with the joyful nostalgic ice cream experience, converted to soft colors and modern lines, neat patterns, fun elements & typography.

The design come together to embrace the cool flavors with a hint of the nostalgic familiar feelings without having to include a direct icon or photo of the flavor.
Duratio Operis: The project started May 2021 in Cairo, Egypt and finished in September 2021 in Cairo Egypt
Cursus Operationis: We fashioned a unique initials typo for each flavor.. connecting it with the relatable color palette, the distinctive geometric flavor pattern, and the fun optical illusion elements that expresses the different feelings you get while enjoying ice cream; clients will be able to easily differentiate each flavor on the shelve and quickly grab their favorite bucket!
The packaging is made of plastic lined paperboard which is a more environmental friendly packaging option than 100% plastic containers
Membra Turmae: Kamal Rizk - Designer
Sarah El Kasaby - Project Manager