Aes Involucrum · 2022
Qiong Niang Baijiu Packaging
by Evan Chen, Lei Zhang and Tian Dong
- Praemium A' Design Award Aeneum 2022 in Involucrum
- CLIENT: Lascaux Design Institute Inc.
- Estimated Number of Design Views: 13,962
- Verification code DB0DB58223 · Verify this award
Colors
About Qiong Niang Baijiu Packaging
Incorporaverunt Turrim Campanam et Drum, quae optime Qionglai repraesentat, et tabula Qionglai in principali imaginis sarcinae, ut graphice abstracta trahendo. Magni montes Qionglai populum et cultum Qionglai aluerunt et sunt magni momenti vehiculum pro Qionglai. In utrem label designatio, graphics abstractae saepe superimponuntur in charta speciali tenui, cum levi percolando per utrem et industriam vini ad imaginem Qionglai' efficiendi loci Tiantai Montes, qui, superimposito, suo culturae pondere addit.
About the Praemium A' Design Award Aeneum
Qiong Niang Baijiu Packaging victor est Praemii A' Design Award Aeneum, honoris multum aestimati formis egregiis, creandi ingenio, sollertia et acumine insignibus dati. Victores Aenei opera perita et mire creandi sunt, quae experientiam, imaginationem et solertiam auctorum suorum confirmant. Exspectatur Qiong Niang Baijiu Packaging rem multum aestimatam, admiratam et carissimam, notabiliter professionalem et novam fore. Haec forma Aeneo victa optimas consuetudines artis, scientiae, formandi rationis et technologiae amplectitur et in cura minutiarum excellit. Qiong Niang Baijiu Packaging necessitates egregie explet, cupiditates tangit, sensus capit et curiositatem allicit.
Press Kit
- Unique Properties
- Qiong wine, a National Geographical Indication product of China. The local mountain, water and climate conditions, situated at the eastern foot of the Hengduan Mountains, have created a cliff valley microclimate - the air is warm and humid with little flow, which is conducive to the reproduction of winemaking micro-organisms, and the local glacial meltwater, rich in potassium and strontium, is a raw material for winemaking, this wine is soft and mellow, sweet and refreshing.
- Dimensions & Packaging
- The size is 210mm*80mm*80mm。
- Tags
- logo,packaging,illustrations,graphics,aggs,Lascaux Design,baijiu
- Production Technology
- The abstract graphic representation of Qionglai's layered mountains is repeatedly overlaid using thin special paper, with light filtering through the bottle and the wine industry to create the image of Qionglai's local Tiantai Mountains, and the overlap also adds to its cultural weight.
- Design Challenge
- Thickness considerations for layers of paper are complex and they need to address the issue of print and whether the paper thickness is translucent.
- Research
- The mountains of Qionglai have nurtured the people and culture of Qionglai, and are carriers of Qionglai. The Qionglai Bell and Drum Tower, the Hulan Pagoda and the map of Qionglai are abstractly drawn and incorporated into the main image of the packaging. The victory of the mountains is as much about the mountains as it is about the water.
- Inspiration
- The mountains are as much about the water as they are about the mountains; the mountains in Qionglai nurture the people and culture of Qionglai, and are an carrier of Qionglai. The abstract graphics are repeatedly overlapped using thin special paper, and the light shines through the bottle and the wine industry, creating the image of Qionglai's local Tiantai Mountains, and the overlap adds to its cultural weight.
- Project Duration
- This project is being completed in Suzhou and is due to be completed in October 2021.
- Operation Flow
- When the consumer touches the bottle, the layers of the label have a special texture and feel of texture.
