Pindao Tiancheng Involucrum Liquoris by Jun Li

Pindao Tiancheng Involucrum Liquoris by Jun Li is a highly esteemed winner of the very prestigious 2022 Praemium A' Design Award Aeneum in Designatio Involucri Competition Category.

AesInvolucrum· 2022

Pindao Tiancheng Involucrum Liquoris

by Jun Li

Client: Shenzhen Qianzhi Empowerment Creative Consulting Co., Ltd.

Praemium A' Design Award Aeneum Winner in Involucrum Category

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Verified Award Winner

Verify Award Status for #133730

View at A' Design Award Press Release Award Badge

Colors

The Design

About Pindao Tiancheng Involucrum Liquoris

Pindao Tiancheng est involucri designatio pro nota liquoris, in cultura Taoistica fundata. Lagena vitrea in forma numeri unius efficta est, referens ad sententiam Taoisticam qua unum omnibus rebus originem dat. Forma simplex culturam notae reflectit et productum facile cognoscibile reddit. Lagena vitrea colore aspersa est et exemplar in superficie coctum. Capsa ex charta speciali facta est, auro impressa et caelata, mensuras 150 per 120 per 300 millimetra habens. Capsa a latere aperitur ad expositionem facilem. Post usum, lagena vas florum vel ornamentum servire potest.

The Recognition

About the Praemium A' Design Award Aeneum

Pindao Tiancheng Involucrum Liquoris victor est Praemii A' Design Award Aeneum, honoris multum aestimati formis egregiis, creandi ingenio, sollertia et acumine insignibus dati. Victores Aenei opera perita et mire creandi sunt, quae experientiam, imaginationem et solertiam auctorum suorum confirmant. Exspectatur Pindao Tiancheng Involucrum Liquoris rem multum aestimatam, admiratam et carissimam, notabiliter professionalem et novam fore. Haec forma Aeneo victa optimas consuetudines artis, scientiae, formandi rationis et technologiae amplectitur et in cura minutiarum excellit. Pindao Tiancheng Involucrum Liquoris necessitates egregie explet, cupiditates tangit, sensus capit et curiositatem allicit.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The creative design revolves around the oriental "Tao" culture, Dao produces one, one life two, two produces three, and three produces everything. In Taoist culture, Tao is the root of everything; it contains everything in the universe. According to Daoshengyi's theory, creativity expresses the Taoist thought of mixing everything into one through the bottle-shaped design as a number "1". The design language that uses the avenue to the simplicity， reflects the brand connotation 。
Dimensions & Packaging: The size of the box is 150mm X 120mm X H300mm, and the box is opened from the side.
Tags: Taoist Culture，Simplicity, Differentiation
Production Technology: The glass bottle is sprayed with color and the pattern is baked, and the box is bronzed with special paper to hit the convex.
Design Challenge: It took us a long time to conquer through the excavation and reflection of the "Tao" culture.
Research: Achieved to reflect the connotation of brand culture, enhance the sense of value of the product, and increase sales.highlighting the brand culture, making it easy for consumers to remember, saving consumers the time and cost of choosing products,
Inspiration: The bottle shape designed with the number "1" not only reflects Taoist culture but also highlights the core selling point of the product.reflects the brand connotation of Pindao Tiancheng Liquor. highly differentiated and aesthetic, which attracts consumers.The bottle shape the concept of Daoshengyi and resonates.The bottle is very beautiful and can be used as a holiday decoration or as a vase after use.
Project Duration: The project started in January 2021 and will be completed in April 2021.
Operation Flow: The box is opened from the side for easy display.The box is simple, easy to open, and easy to produce.low cost, high value, and a good product experience.
Team Members: Jun Li