Freeze Dried Involucrum Coffeae by Shanghai Yuanshang Culture Communication Co., Ltd.

Freeze Dried Involucrum Coffeae by Shanghai Yuanshang Culture Communication Co., Ltd. is a highly esteemed winner of the very prestigious 2022 Praemium A' Design Award Aureum in Designatio Involucri Competition Category.

AurumInvolucrum· 2022

Freeze Dried Involucrum Coffeae

by Shanghai Yuanshang Culture Communication Co., Ltd.

Client: Huzhou Jinnuokang Health Technology Co., Ltd.

Praemium A' Design Award Aureum Winner in Involucrum Category

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Verified Award Winner

Verify Award Status for #134719

View at A' Design Award Press Release Award Badge

Colors

The Design

About Freeze Dried Involucrum Coffeae

Freeze Dried est involucri coffeae consilium pro mercatu consumentium iuvenum creatum. Involucrum aspectum modernum cum elementis culturae Sinensis traditae coniungit. Conceptus visualis in quinque elementis auri, ligni, aquae, ignis et terrae fundatur, coloribusque Sinensibus traditis utitur. Pyxis magna plures pyxides minores continet, ita ut copia tota facile condatur atque portetur. Quaeque pyxis parva iterum obsignari potest, quod ad quantitatem coffeae adhibitae moderandam adiuvat. Pittacium exterius in charta illita imprimitur, et pyxides parvae ex polypropyleno factae sunt.

The Recognition

About the Praemium A' Design Award Aureum

Freeze Dried Involucrum Coffeae victor est Praemii A' Design Award Aureum, honoris amplissimi formis primi ordinis, mirabilibus et praestantibus dati. Victores Aurei sunt opera valde nova, provida et splendida, quae ingenium, sapientiam et peritiam auctorum suorum referunt. Exspectatur Freeze Dried Involucrum Coffeae inventum laudatissimum, inclinationes creans et monumentale fore, quod pretium inauditum afferat. Haec forma Aureo praemio victa est incepto mirabile et honoratum, quod fines artis, scientiae, formandi rationis et technologiae promovet. Freeze Dried Involucrum Coffeae cupiditatem vehementem excitat, studium accendit, ingenium creandi fovet et capit.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Yuanshang Coffee is a new domestic coffee brand created for young consumers with the key features of "ingenuity", "Quality" and "fashion". To echo the brand theme, the packaging is mainly designed based on young and fashion image, incorporating a lot of popular elements of Chinese traditional culture. So its overall look and texture is unique and fashionable.
Dimensions & Packaging: Diameter 95mm
Height 130mm
Tags: Ingenious, Quality, Fashion
Production Technology: [Outer Packaging]
Printed outer label 128g coated paper 4+2 printing+film overlaying +uv
Paper volume, middle layer Kraft paper, inner wall black cardboard
Top 100 screen pvc plastics
[Small Can Packaging]
Technique: injection molding process and printing
Material: polypropylene (PP)
Design Challenge: The biggest challenge of the design was the mastery of the craft in the production process. For the outer packaging, it’s hard to keep the integrity of the top plastic sheet fixing and screen printing. While the difficulty for inner small cans lies in the weight control within 0.3g per bottle, and the temperature and pressure is the solution to the shrinkage of pp material after cooling.
Research: The design team of the work has visited various coffee shops and places where young people gather to study customer preference. The design finds common ground in the interaction between Chinese fashion and western-style coffee, sets up the fashion standard of Chinese brands and shapes the image of domestic Chinese good coffee from taste to image. The packaging caters to the taste and preferences of the young generation.
Inspiration: The packaging is inspired by the concept of "five elements" in Chinese traditional culture, namely "gold, wood, water, fire and earth". It is integrated with Chinese traditional colors. Along with cans of different sizes, the packaging is delicate and eye-catching.
Project Duration: The project started in Shanghai in November 2020 and ended in May 2021.
Operation Flow: The most outstanding advantage of this packaging design is its visual recognition and convenience in carrying and storage. The unique packaging of large and small cans with the traditional colors can easily catch attention, whether it is placed on supermarket shelves or coffee trucks. The secondary sealing of small package is impressive, which is easy to carry and control the dosage. Large cans are for convenient for storage and can also adapt to common home styles.