Ucon Lagoena Aquae Mineralis by Chi Forest

Ucon Lagoena Aquae Mineralis by Chi Forest is a highly esteemed winner of the very prestigious 2022 Praemium A' Design Award Aureum in Designatio Involucri Competition Category.

AurumInvolucrum· 2022

Ucon Lagoena Aquae Mineralis

by Chi Forest

Client: Ucon

Praemium A' Design Award Aureum Winner in Involucrum Category

49,596

Verified Award Winner

Verify Award Status for #135621

View at A' Design Award Press Release Award Badge

Colors

The Design

About Ucon Lagoena Aquae Mineralis

Ucon est lagoenae forma pro aqua minerali naturali designata. Pars superior lagoenae lapidem tamquam praecipuum signum visuale adhibet, dum pars inferior formam metalli fossilis multis planis sectam gerit, ex superficie triangulari parametrica ortam. Duae partes contrarium efficiunt, sed in toto concordes manent. Margines sectae leves servantur ut manus commode teneat. Titulus atramento aquoso imprimitur ad emissiones ex processu imprimendi minuendas, et membrana margaritata texturas saxi nigri, punctorum alborum et virgae aureae ostendit. Lagoena sexaginta quattuor per sexaginta quattuor per ducenta viginti millimetra metitur.

The Recognition

About the Praemium A' Design Award Aureum

Ucon Lagoena Aquae Mineralis victor est Praemii A' Design Award Aureum, honoris amplissimi formis primi ordinis, mirabilibus et praestantibus dati. Victores Aurei sunt opera valde nova, provida et splendida, quae ingenium, sapientiam et peritiam auctorum suorum referunt. Exspectatur Ucon Lagoena Aquae Mineralis inventum laudatissimum, inclinationes creans et monumentale fore, quod pretium inauditum afferat. Haec forma Aureo praemio victa est incepto mirabile et honoratum, quod fines artis, scientiae, formandi rationis et technologiae promovet. Ucon Lagoena Aquae Mineralis cupiditatem vehementem excitat, studium accendit, ingenium creandi fovet et capit.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: It is the first high-quality drinking water brand featuring soft mineral water in China. The upper part of the bottle body takes "stone" as the super symbol, and the lower part uses the special ore bottle body design based on the parametric design of triangular plane. The overall design of the two parts shows harmony while having contrast.
Dimensions & Packaging: 64mm x 64mm x 220mm
Tags: Branding, Packaging, Can, 3D, Mineral Water
Production Technology: The label adopts advanced adagio printing technology, using environmentally friendly water-based ink. Greatly reduce the label production process of pollution emissions.
fully closed water source protection area, to ensure pollution-free water source.
The use of advanced blowing, filling and rotating production line, high cleanliness of the filling environment, to ensure that the filling process clean pollution-free.
Design Challenge: 1. Label
In order to visually best present the black rock texture, white dot texture and gold stripe texture, we finally chose the Pearlized BOPP. The upper part shows the brand visual symbol "stone", and the lower part shows the stone texture of the bottle body.
2. Bottle
Bottle design through the depiction of stone structure, based on the design of triangular surface, forming a contrast between the upper and lower . overall showing the harmony of the overall design, making the edge surface not too rough, while ensuring the aesthetic feeling and grip comfort.
Research: Memory come from the subtraction of visalization, the birth of label "stone".Minimalism is deep in Chinese culture. We found that the "stone" is not only meets the needs of identification, but also perfectly interprets the brand story of "Every drop of water is naturally filtered through underground deep ore". Subtraction could make memorisation, the white space is a powerful attitude. This attitude is reflected in the name of our product as well as in the new generation of consumers.
Inspiration: Purified water by stones,Ore is the best proof of good water The soft water is filtered through dense layers of hard ore After absorbing mineral ions from the ore, it gushes out of the ground. It becomes a real high quality natural mineral water.
In chinese fengshui theory, stone is naturally exist , absorb the essence of the sun and the moon In thousand years, people admire stone and obtained energy from the spiritual stone ,"Stone" also means avoid disasters , turn misfortune to lucky
Project Duration: The project started in OCT 2020, and completed in July, 2021. The design was completed in December, 2021. The production location is Dali and Laoshan.
Operation Flow: From the bottle design, the ore cutting design fully shows the aesthetic feeling, but also to ensure the user's comfortable grip. In addition, "UCON" in Chinese named with social constitution, is a natural "social currency", focusing on the young . There are stories, can quickly form a social topic among young people.
Patents: Patents number：2021308675699（Application has been submitted and is under review）
Trademark：42724486
Team Members: Shuo Qu, Yuxin Jia, Xiaolan Xiao, Qian Li, Kaiwen Zhang, Pu Han
Image Credits: Shuo Qu, Yuxin Jia, Xiaolan Xiao,Pu Han