Corso Involucrum Rumi by Mateus Morgan is a highly esteemed winner of the very prestigious 2022 Praemium A' Design Award Argenteum in Designatio Involucri Competition Category.

ArgentumInvolucrum· 2022

Corso Involucrum Rumi

by Mateus Morgan

Client: Morgan Studio

Praemium A' Design Award Argenteum Winner in Involucrum Category

28,816
Verified Award Winner
Verify Award Status for #136393

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Colors

The Design

About Corso Involucrum Rumi

Designator a facetis adamantinis inspiratus est, quae lucem in schema polygonum undique reflectunt. Capsa conformata est ut scrinium gemmarum imitetur, valorem perceptum producti praestantis augens. Involucrum ut aspectum modernum haberet formatum est, ab aspectu tamen classico non recedens. Forma lagenae facetas gemmarum refert, capsaque scrinium gemmarum commemorat.

The Recognition

About the Praemium A' Design Award Argenteum

Corso Involucrum Rumi victor est Praemii A' Design Award Argenteum, honoris eximie amplissimi formis summi generis, pulchris et conspicuis dati. Victores Argenti opera valde splendida et creandi ingenio praedita sunt, quae praestantem peritiam, talentum et acumen auctorum suorum ostendunt. Exspectatur Corso Involucrum Rumi opus mirabile, exemplare, valde professionale et penitus novum fore. Haec forma Argento victa inventum notabile et admiratum est, quod ad fines artis, scientiae, formandi rationis et technologiae promovendos confert. Corso Involucrum Rumi creatio est, quam multi invident, quae cupiditates excitat, sensus bonos affert et admirationem miraculumque movet.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The package was designed to have a modern aspect, but not getting away from the classical. The bottle design ressembles jewel facets, and the box reminds a jewel box.
Dimensions & Packaging: 29x14x14cm
Tags: rum, packaging, corso, bottle, beverage, drink
Production Technology: The bottle was produced with glass and noble metals, The box is constructed in wood covered with sinthethic materials.
Design Challenge: The challenge was thinking about a concept that represents the essence of the product and making something that feels classic using a modern design.
Research: The design is a result of a marketing research about the competitors and how making a product with a unique aspect without using the same visual features of the competitors, making the product stand out.
Inspiration: The package was inspired by the diamond facets, reflecting the the light on a poligonal pattern from all the sides. The box was designed to ressemble a jewel box, increasing perceived value
of the premium product.
Project Duration: It toke around 2 months to finish
Team Members: Mateus Morgan