Lowen Involucrum Cervisiae by China Resources Snow Breweries Ltd.

Lowen Involucrum Cervisiae by China Resources Snow Breweries Ltd. is a highly esteemed winner of the very prestigious 2022 Praemium A' Design Award Argenteum in Designatio Involucri Competition Category.

ArgentumInvolucrum· 2022

Lowen Involucrum Cervisiae

by China Resources Snow Breweries Ltd.

Client: China Resources Snow Breweries

Praemium A' Design Award Argenteum Winner in Involucrum Category

27,400

Verified Award Winner

Verify Award Status for #136751

View at A' Design Award Press Release Award Badge

Colors

The Design

About Lowen Involucrum Cervisiae

Lowen est involucri consilium seriei cervisiae. Consilium picturam stili, artem mezzotinti et delineationem stigmatis viarii coniungit. Formae geometricae et colores clari sapores diversos designant, inter quos rubum idaeum, cerasum et Weissbier, ita ut unaquaeque varietas celeriter et directe agnosci possit. Delineationes imagines feras et lenes contendunt ad effectum visualem validum et indolem socialem creandam. Capsulae ex aluminio factae sunt et lagoenae ex vitro. Diligens processus impressionis omnem imaginem claram et accuratam servat.

The Recognition

About the Praemium A' Design Award Argenteum

Lowen Involucrum Cervisiae victor est Praemii A' Design Award Argenteum, honoris eximie amplissimi formis summi generis, pulchris et conspicuis dati. Victores Argenti opera valde splendida et creandi ingenio praedita sunt, quae praestantem peritiam, talentum et acumen auctorum suorum ostendunt. Exspectatur Lowen Involucrum Cervisiae opus mirabile, exemplare, valde professionale et penitus novum fore. Haec forma Argento victa inventum notabile et admiratum est, quod ad fines artis, scientiae, formandi rationis et technologiae promovendos confert. Lowen Involucrum Cervisiae creatio est, quam multi invident, quae cupiditates excitat, sensus bonos affert et admirationem miraculumque movet.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Based on the imagination of form and romance, the package design of Lowen series features its unique sense of fashion and evocative expressiveness. It integrates pen drawing, mezzotint art and street tattoo. Different geometrical sharps go with multiple bright colors on the bottle standing for different flavors, including raspberry, cherry and Weissbier. The packing has clear transmission of socializing and flavors, which can help build close connections with target consumers.
Dimensions & Packaging: 70 mm x70 mm x17 mm
Production Technology: The can is made of aluminum and the bottle is made of glass.
Design Challenge: As an innovative beer series, the hardest part of the package design is to vividly present the excellent quality to consumers and add the mystery and social attribute to the product in a ground breaking way. In a bid to show the packaging features, the package design follows modern graphic aesthetics, and the fonts are optimized, thereby making the product more conspicuous.
Inspiration: The combination of the beauty of the beast is the core of visual pictures. The comparison between the wildness and the gentleness provides a startling visual contrast to customers and constructs social tags for them. The integration of various shapes and different bright hues demonstrates the flavor of sub products, enabling consumers to recognize the products in a novel and direct way and allowing young consumers to quickly access their favorite flavors.
Project Duration: The project started in 2020 and finished in March, 2022.
Operation Flow: The illustration on the package is so attractive that it can quickly draw target the attention of consumers. Thanks to the detailed and delicate printing process, the image printed on the package is clear and exquisite.

Read the Press Release