By Beth Collagen Supplementum Packaging by Angela Spindler is a highly esteemed winner of the very prestigious 2022 Praemium A' Design Award Aureum in Designatio Involucri Competition Category.
AurumInvolucrum· 2022
By Beth Collagen Supplementum Packaging
Client: Depot Creative
Praemium A' Design Award Aureum Winner in Involucrum Category
- 44,837
- Verified Award Winner
- Verify Award Status for #137495
The Design
About By Beth Collagen Supplementum Packaging
Procuratio mandatum est ut systema identitatis visualis et consilium packaging, incluso vasculum bespoke huius luxuriae atelier crearet. Ubi fieri potest, omnes materiae electae sunt secundum documentorum environmentalium, ex usu vastitatis post-consumerationis, FSC tabulae et atramentarium soy fundatum. Fasciculus color palette utitur obscuro viridi et levi pastel colores, materias qualitates altas, structuras et figuras subtilissimas conficit ut sensum tangibilem utriusque luxuriae et dignitatis efficiat.
The Recognition
About the Praemium A' Design Award Aureum
By Beth Collagen Supplementum Packaging victor est Praemii A' Design Award Aureum, honoris amplissimi formis primi ordinis, mirabilibus et praestantibus dati. Victores Aurei sunt opera valde nova, provida et splendida, quae ingenium, sapientiam et peritiam auctorum suorum referunt. Exspectatur By Beth Collagen Supplementum Packaging inventum laudatissimum, inclinationes creans et monumentale fore, quod pretium inauditum afferat. Haec forma Aureo praemio victa est incepto mirabile et honoratum, quod fines artis, scientiae, formandi rationis et technologiae promovet. By Beth Collagen Supplementum Packaging cupiditatem vehementem excitat, studium accendit, ingenium creandi fovet et capit.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Material selection was used to influence the consumer's perception from the initial impression to a later considered appraisal. The vessel combines glass and wood. Luxury is secured through an elegant, blended conical form with flowing surfaces influencing desirability and relevance. Sustainability is achieved through material usage and reuse of the vessel—employing a refill system. Its' packaging with a colour palette of dark green and light pastel hues, using high quality materials, structures and subtle print finishes created a tangible sense of both luxury and prestige.
- Dimensions & Packaging
- The packaging consisted of a primary rigid box / core flute shipper / wrapping paper / stickers / large satchels / postcards / pouches / sachets and pulp boxes and sleeves.
- Tags
- Beauty, Luxury, Premium
- Production Technology
- Where possible all materials were selected based on their environmental credentials, ranging from the use of post-consumer waste, FSC papers and soy-based inks.
A range of bamboo pulp boxes was used for travel sachets, to provide both protection, be light weight aw well as home-compostable. - Design Challenge
- From the initial briefing to the mass production of the vessel, we had a 6 month window only. This gave very little time for full prototyping and testing as we would normal have.
- Research
- The luxury category, particularly within the beauty segment has been subject to criticism for its excessive use of packaging, plastic and general packaging waste. By Beth has sustainability at its core, therefore all materials were selected based on their environmental credentials. Materials were printed using soy-based inks, where possible recycled content, pulp and FSC paper. We were able to create a prestigious perception but not to the detriment of sustainability. The dark, green selected for its representation of the natural Australian flora and fauna.
- Inspiration
- Beauty, consciously considered. Depot was commissioned to create a visual identity system and packaging design, including a bespoke vessel for this luxury atelier. Simplicity, sustainability and social responsibility sit as key strategic pillars and therefore drove all packaging decisions. Depot worked with industrial designers to create a bespoke form that fulfilled the brief of luxurious and sustainable. The bespoke vessel and subsequent packaging give the product value and cachet.
- Project Duration
- June 2020-July 2021, Sydney Australia
- Operation Flow
- The vessel is packaged in a rigid, lidded box. It is shipped in a coreflute shipper.
- Team Members
- Creative Director: Angela Spindler
Industrial Designer: Charlie Payne
Industrial Designer: Andrew Simpson
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
