Gujinggongjiu Involucrum Vini Ardentis by Sisi Don is a highly esteemed winner of the very prestigious 2022 Praemium A' Design Award Aureum in Designatio Involucri Competition Category.
AurumInvolucrum· 2022
Gujinggongjiu Involucrum Vini Ardentis
by Sisi Don
Client: Gujingongjiu
Praemium A' Design Award Aureum Winner in Involucrum Category
- 36,998
- Verified Award Winner
- Verify Award Status for #137626
The Design
About Gujinggongjiu Involucrum Vini Ardentis
Gujinggongjiu est designum involucri creatum pro vino ardenti Sinensi. Designum totem draconis traditionale in stilo visuali digitali exhibet. Lineae graves curvaeque implicatae formae classicae draconis in figuram modernam simplificantur. Capsa a lateribus sinistro dextroque aperitur, formam per plures ordines revelans. Impressio atramento lucifero adhibetur, ita ut forma draconis in loco obscuro visibilis maneat. Involucrum metitur 150 mm latitudine, 110 mm profunditate et 280 mm altitudine. Propositum est experientia visualis nova et imago notae iuvenilior.
The Recognition
About the Praemium A' Design Award Aureum
Gujinggongjiu Involucrum Vini Ardentis victor est Praemii A' Design Award Aureum, honoris amplissimi formis primi ordinis, mirabilibus et praestantibus dati. Victores Aurei sunt opera valde nova, provida et splendida, quae ingenium, sapientiam et peritiam auctorum suorum referunt. Exspectatur Gujinggongjiu Involucrum Vini Ardentis inventum laudatissimum, inclinationes creans et monumentale fore, quod pretium inauditum afferat. Haec forma Aureo praemio victa est incepto mirabile et honoratum, quod fines artis, scientiae, formandi rationis et technologiae promovet. Gujinggongjiu Involucrum Vini Ardentis cupiditatem vehementem excitat, studium accendit, ingenium creandi fovet et capit.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Is the representation of the brand symbol, the traditional dragon totem, using brand new digital digital style, refreshing visual experience to consumers, but also to the brand image of the younger, the image.Have good display effect open means, and the application of luminous ink, more highlights the uniqueness of product symbol
- Dimensions & Packaging
- Width 150mmxDepth 110mmxHeight 280mm
- Tags
- BAIJIU Gujingongjiu Liquor packaging
- Production Technology
- Luminous ink printing, can be in the dark will be the dragon pattern is displayed
- Design Challenge
- The application of luminous ink in the bottle above
- Research
- Experience design style of study, to the study of box open, to the printing material research, so as to achieve has a unique style, unique opening experience, luminous display various creative innovative products
- Inspiration
- From the characteristics of digital visual language, has broken the traditional Chinese dragon in the line of heavy and complicated, and the curve of the complex form habits, will be young and modern style, blend in the design of the traditional elements, bring more fashionable, hale visual experience
- Project Duration
- The project started in April 2021 in Chang sha and finished in August 2021 in Shenzhen
- Operation Flow
- Through the open left and right sides, show the visual effect of multi-level
- Team Members
- INFINITY STUDIO
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