Roundooze Chickpea Snack Munus Primarium: Involucrum Cibi Levis by Salvita Bingelyte

Roundooze Chickpea Snack Munus Primarium: Involucrum Cibi Levis by Salvita Bingelyte is a highly esteemed winner of the very prestigious 2022 Praemium A' Design Award Aeneum in Designatio Involucri Competition Category.

AesInvolucrum· 2022

Roundooze Chickpea Snack Munus Primarium: Involucrum Cibi Levis

by Salvita Bingelyte

Client: Salvita Design

Praemium A' Design Award Aeneum Winner in Involucrum Category

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Verified Award Winner

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Colors

The Design

About Roundooze Chickpea Snack Munus Primarium: Involucrum Cibi Levis

Textus Libri: Roundooze Cicer Arietinum Assum est consilium involucri pro cicere arietino tosto. Series octo sapores complectitur, sex dulces et duos salsos. Sapores dulces in fundo nigro exhibentur, sapores salsi in fundo cinereo. Risus ex signo Roundooze sumptus stilum visualem definit. Quaeque theca fenestras excisas habet in forma oculorum et oris formatas, ut cicer arietinum ante emptionem videri possit. Litterae simplices et pauci colores aspectum levem et iocosum servant. Quaeque theca 145 mm latitudine et 210 mm altitudine metitur.

The Recognition

About the Praemium A' Design Award Aeneum

Roundooze Chickpea Snack Munus Primarium: Involucrum Cibi Levis victor est Praemii A' Design Award Aeneum, honoris multum aestimati formis egregiis, creandi ingenio, sollertia et acumine insignibus dati. Victores Aenei opera perita et mire creandi sunt, quae experientiam, imaginationem et solertiam auctorum suorum confirmant. Exspectatur Roundooze Chickpea Snack Munus Primarium: Involucrum Cibi Levis rem multum aestimatam, admiratam et carissimam, notabiliter professionalem et novam fore. Haec forma Aeneo victa optimas consuetudines artis, scientiae, formandi rationis et technologiae amplectitur et in cura minutiarum excellit. Roundooze Chickpea Snack Munus Primarium: Involucrum Cibi Levis necessitates egregie explet, cupiditates tangit, sensus capit et curiositatem allicit.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: A smile taken from the Roundooze logo is key to the packaging visual style. The adorable character is instantly heartwarming and creates a deeper emotional interest in the product. The pouches are characterized by see through windows that are shaped like eyes and a mouth. With a cute smiley face character on the front, it is possible to see the chickpeas before buying them and encourages consumers to get snacking. This promotes a fun and playful experience.
Dimensions & Packaging: Width 145 mm x Height 210 mm
Tags: Chickpeas, snack, healthy, packaging, design, graphic design, branding, Salvita Bingelyte, Salvita Design, Lithuania
Production Technology: The die cut windows give a promise of transparency, which earns customer trust. This helps transform the packaging into a friendly face that smiles at the consumer to convey a sense of happiness. The graphics on the back side of the pouch show the process of how the chickpeas, of extraordinary taste and texture, are transformed into Mediterranean style roasted chickpeas.
Design Challenge: The goal was to stand out on the store shelf amongst a wide variety of colourful snack packs and catch the eye of children and adults. Roundooze is an honest brand from Lithuania that aims to offer a healthier food option and bring positivity to the market.
Research: Roundooze brand is represented by cute smiles, conveying emotional communication on the shelf. This connects the brand with joy and healthy nutrition, building consumer confidence while maintaining a playful image.
Inspiration: These roasted chickpeas are gluten free and amazingly nutritious, full of protein, fiber, minerals and vitamins that will keep you energized all day long. Roundooze is a convenient and healthy snack alternative for both active children and busy adults. They are especially delicious because they are covered with a thin layer of flavouring that compliments, rather than competes, with the natural taste of the chickpeas.
Project Duration: Started in October 2021 and finished January 2022 in Vilnius, Lithuania.
Operation Flow: Eight chickpea packages were created for different flavours, six sweet and two savory. The black packaging reflects the highest quality mediterranean style roasted chickpeas, which are prepared in forty five days using unique technology. The gray packaging reflects the two savory styles, double roasted chickpeas and chickpeas with salt. Simple fonts and minimal colours on the packaging help give it a light hearted quality while still highlighting the exciting flavours within.
Image Credits: Erin Hope Stevens (Copywriter)