Hometown Flavor Involucrum Taeniarum Oryzae by Changshu Institute of Technology

Hometown Flavor Involucrum Taeniarum Oryzae by Changshu Institute of Technology is a highly esteemed winner of the very prestigious 2022 Praemium A' Design Award Argenteum in Designatio Involucri Competition Category.

ArgentumInvolucrum· 2022

Hometown Flavor Involucrum Taeniarum Oryzae

by Changshu Institute of Technology

Client: Changshu Institute of Technology

Praemium A' Design Award Argenteum Winner in Involucrum Category

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Verified Award Winner
Verify Award Status for #138716

View at A' Design Award Press Release Award Badge

Colors

The Design

About Hometown Flavor Involucrum Taeniarum Oryzae

Yunnan multis gentibus minoribus patriam praebet, quarum propriae consuetudines edendi sunt. Taeniae oryzae, cibus traditionalis principalis Yunnanensis, cum quovis ingrediente modoque coquendi misceri possunt ad diversos sapores creandos. Taeniis oryzae ut vehiculo utentes, designatores hanc seriem productorum Yunnanensium evolverunt, vestimenta saporesque gentium minorum Yunnanensium coniungendo. Technologia moderna conservationis alimentorum adhibita, sapor Yunnanensis per orbem terrarum promovetur.

The Recognition

About the Praemium A' Design Award Argenteum

Hometown Flavor Involucrum Taeniarum Oryzae victor est Praemii A' Design Award Argenteum, honoris eximie amplissimi formis summi generis, pulchris et conspicuis dati. Victores Argenti opera valde splendida et creandi ingenio praedita sunt, quae praestantem peritiam, talentum et acumen auctorum suorum ostendunt. Exspectatur Hometown Flavor Involucrum Taeniarum Oryzae opus mirabile, exemplare, valde professionale et penitus novum fore. Haec forma Argento victa inventum notabile et admiratum est, quod ad fines artis, scientiae, formandi rationis et technologiae promovendos confert. Hometown Flavor Involucrum Taeniarum Oryzae creatio est, quam multi invident, quae cupiditates excitat, sensus bonos affert et admirationem miraculumque movet.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: As a representative food of Yunnan, rice noodles have many ways to cook. In order to let more people understand the Yunnan rice noodle culture and ethnic culture, Designer use the Yunnan ethnic minority costumes as the main element to design rice noodle packaging with different ethnic tastes.
Dimensions & Packaging: Width 145mm x Length 200mm x Height 40mm
Tags: Ethnic minorities, Rice noodles, Costumes, Yunnan, Hand-painted
Production Technology: The material of this packaging box is white card, using lithography process, the surface coating can protect the pattern from scratching and moisture.
Design Challenge: How to use vision to express taste is the most challenging part of design.
Research: This is an applied research project. Through the study of local ethnic minority cultures through research methods such as literature consultation, field research, interviews, and observations, its cultural genes are extracted, and finally the local traditional food culture is promoted and disseminated through packaging design.
Inspiration: Yunnan is a multi-ethnic province, and each ethnic minority has its own unique eating style. Rice noodles can be blended with any ingredient and cooking method to produce a different taste. If someone wants to intuitively understand a nation, in addition to its visual culture, it is its food culture. So we developed and designed this series of Yunnan rice noodle products through the carrier of rice noodles, combining the costumes of ethnic minorities in Yunnan and the tastes of ethnic minorities.
Project Duration: The project started in March 2021 in Kunming and finished in May 2021 in Kunming
Operation Flow: Rice noodle packaging have large boxes and separate small packages for different flavors. According to the customer's needs, customer can choose 6 small packages to combine into a large gift box.
Team Members: Liu Sirong
Image Credits: Image#1: Illustrator, Liu Sirong, Portrait, 2020.