Johnnie Walker Limited Edition Involucrum Donale ab Ofen Hu

Opus Johnnie Walker Limited Edition Involucrum Donale a designatore Ofen Hu est victor maxime honoratus praemii praestigiosissimi 2022 Praemium A' Design Award Aureum in Categoria Certaminis Designatio Involucri.

AurumInvolucrum· 2022

Johnnie Walker Limited Edition Involucrum Donale

a Ofen Hu

Cliens: Diageo Foreign Wine Trading (Shanghai) Co., Ltd

Victor praemii Praemium A' Design Award Aureum in Categoria Involucrum

56,168

Victor Praemii Verificatus

Verifica Statum Praemii pro #138822

Visita Situm Vide apud A' Design Award Communicatum Insigne Praemii

Colores

Designum

De Johnnie Walker Limited Edition Involucrum Donale

Johnnie Walker Editio Limitata est involucri donalis designatio pro lagoena vini adusti (whisky) edita occasione Festi Medii Autumni in Sinis. Festum Medii Autumni tempus magni momenti est ad familiae reconciliationem, itaque themata sunt domus, coniunctio familiaris et affectus. Designatio ex ianuis fenestrisque architecturae Sinensis traditae inspirationem trahit. Capsa exterior tamquam ianua duplex aperitur, botone magnetico in medio clausa tenetur, et lagoenam intus positam revelat. Orchideae, papiliones et nubes faustae depinguntur. Inauratio et sectio laser in capsa adhibentur, et harenae afflatus lagoenae applicatur.

Agnitio

De Praemium A' Design Award Aureum

Johnnie Walker Limited Edition Involucrum Donale victor est Praemii A' Design Award Aureum, honoris amplissimi formis primi ordinis, mirabilibus et praestantibus dati. Victores Aurei sunt opera valde nova, provida et splendida, quae ingenium, sapientiam et peritiam auctorum suorum referunt. Exspectatur Johnnie Walker Limited Edition Involucrum Donale inventum laudatissimum, inclinationes creans et monumentale fore, quod pretium inauditum afferat. Haec forma Aureo praemio victa est incepto mirabile et honoratum, quod fines artis, scientiae, formandi rationis et technologiae promovet. Johnnie Walker Limited Edition Involucrum Donale cupiditatem vehementem excitat, studium accendit, ingenium creandi fovet et capit.

Post Designum

Fasciculus Nuntii

Merita, sodales gregis et singula technica a designatore praebita.

Proprietates Singulares: This is a Johnnie Walker Blue Label 2021 Mid-Autumn Festival Limited Edition gift. The Mid-Autumn Festival is an important festival for family reunion in China. The key words are home, reunion and emotion. Slogan is "EMOTIONS COME FROM BLUE". The design inspiration comes from the door and window in traditional Chinese architecture. The outer packaging design adopts double-door opening box, when the door is opened, you can see the home directly, expressing reunion and emotion. When the lid opened, the picture of orchids blooming in the courtyard is also similar to the "Chinese Pingfeng".
Dimensiones et Involucrum: Length 15cm width 11.5cm height 36cm
Notulae: Whisky, Packaging, Packaging Design, JOHNNIE WALKER BLUE Lab, Mid-Autumn Festival, China, Art, Painting
Technologia Productionis: The packaging uses gilding and excitation techniques, as well as laser cutout technology to handle the visual senses of the packaging. Sandblasting technology was used on the bottle
Provocatio Designandi: The most difficult parts of this packaging design are the size of the windows and the hardness of the paper, which needs to be aesthetic while taking supporting and protecting function that is critical during shipping into account. During the design process, the design of the windows was repeatedly adjusted and packaging production attempts were made.
Investigatio: In the packaging design, traditional Chinese wooden windows are used as the main vision of the outer packaging. Orchids, butterflies and Chinese auspicious clouds are the main depicting objects. Towering pavilions are built near the moon. The designer wishes to combine the auspicious cloud patterns with the lines of cake rolls, providing an unique visual experience. Blue is the brand symbol of JOHNNIE WALKER. Blue and orchids have the same pronunciation in Chinese, and are equated in the depiction. Orchids also symbolize “gentlemen” in Chinese culture since The Book of Songs is created.
Inspiratio: "EMOTIONS COME FROM BLUE" comes from the Chinese idiom “blue is extracted from the indigo plant, but is bluer than it”. By creating through such themes, and adopting the culture of Mid-Autumn Festival, the designer temps to reflect how the people are becoming better and better by generation. The scene of the moonlight flattering some orchids in a courtyard is observed by looking through the gaps of the wooden windows that are traditionally built in Chinese courtyards. This helps presenting an intriguing experience of the traditional Chinese festival.
Duratio Operis: Started on March 17, 2021, completed in Shenzhen on April 30, 2021, entered the market in October 2021
Cursus Operationis: The package is opened to the left and right. There is a magnet button in the middle, which lets the package open after it is unbuttoned. Expanding the outer package reveals the inner bottle design.
Membra Turmae: Designer: Ofen Hu
Illustrator: Chushan Chan
Curator: Aha Chan
Agnitiones Imaginum: Image：Diageo Foreign Wine Trading (Shanghai) Co., Ltd