Meiyitian Munus Primarium: Involucrum Sollers by Chong Peng is a highly esteemed winner of the very prestigious 2022 Praemium A' Design Award Aeneum in Designatio Involucri Competition Category.
AesInvolucrum· 2022
Meiyitian Munus Primarium: Involucrum Sollers
by Chong Peng
Client: Yili Group
Praemium A' Design Award Aeneum Winner in Involucrum Category
Verified Award Winner
Verify Award Status for #139341The Design
About Meiyitian Munus Primarium: Involucrum Sollers
Textus Libri: Meiyitian est consilium involucri sollertis quod involucrum typis excusum cum mundo virtuali mercaturae coniungit. Involucrum imagines bidimensionales et tridimensionales fert, ex persona mercaturae locutrice ductas, quae simulacrum mercaturae efformant. Consumptores has imagines applicatione mobili perlegunt et in mundum virtualem a mercatura conditum ingrediuntur. Intra mundum virtualem, ludi mutui et ratio pupas ad arbitrium fingendi praebentur, et praemia colligi possunt. Propositum est arctius vinculum inter mercaturam et consumptores iuvenes aedificare.
The Recognition
About the Praemium A' Design Award Aeneum
Meiyitian Munus Primarium: Involucrum Sollers victor est Praemii A' Design Award Aeneum, honoris multum aestimati formis egregiis, creandi ingenio, sollertia et acumine insignibus dati. Victores Aenei opera perita et mire creandi sunt, quae experientiam, imaginationem et solertiam auctorum suorum confirmant. Exspectatur Meiyitian Munus Primarium: Involucrum Sollers rem multum aestimatam, admiratam et carissimam, notabiliter professionalem et novam fore. Haec forma Aeneo victa optimas consuetudines artis, scientiae, formandi rationis et technologiae amplectitur et in cura minutiarum excellit. Meiyitian Munus Primarium: Involucrum Sollers necessitates egregie explet, cupiditates tangit, sensus capit et curiositatem allicit.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- By extracting the characteristics of the brand spokesperson, it designs the new 2D and 3D dolls, build up the brand IP. We have developed online interactive games and doll customization system.
- Dimensions & Packaging
- Width65mmxDepth65mmxHeight220mm
- Tags
- Virtual brand world,Smart and connected,Brand IP design
- Production Technology
- Mobile Internet AI technology
- Design Challenge
- In the new trend of "meta-universe", "MEIYITIAN" have developed online interactive games and doll customization system. With the new AI technology,consumers can enter the virtual brand world. Moreover,they can also play interactive games to get rewards or DIY ideas, eventually,these experiences will form data to bring more positive feedback for consumers and maintain the intimate relationship between the brand and consumers.
- Research
- With the rising of the "meta-universe" concept, the youth of "Generation Z" in China has spent more and more time exploring the virtual world,so some of the rules applied in brand packaging design for brands fail to keep up with the exploration spirits of the"Generation Z". Moreover, it is increasingly hard to resonate with them.
- Inspiration
- The core idea behind packaging design is to interact with consumers through new AI technologies. When consumers scan the packaging image, they can enter the virtual world created by the brand and started games or other activities,then strengthen the emotional link between the brand and consumers.
- Project Duration
- The project started in August 2021 in China
- Operation Flow
- Consumers enter the virtual brand world by scanning the characters on the package through APP
- Team Members
- Project director：Susie Liu
Creative director：Chong Peng
Design: Pesign Team
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