Mid Autumn Festival Gift Tea Packaging by Li Jiuzhou

Mid Autumn Festival Gift Tea Packaging by Li Jiuzhou is a highly esteemed winner of the very prestigious 2022 Praemium A' Design Award Aeneum in Designatio Involucri Competition Category.

AesInvolucrum· 2022

Mid Autumn Festival Gift Tea Packaging

by Li Jiuzhou

Client: Li jiuzhou Studio

Praemium A' Design Award Aeneum Winner in Involucrum Category

13,538

Verified Award Winner

Verify Award Status for #139820

View at A' Design Award Press Release Award Badge

Colors

The Design

About Mid Autumn Festival Gift Tea Packaging

Medium Autumni Festum peculiaris festivitas in Sinis est. In hac festivitate unusquisque dabit amicos quod bonum videtur. In consilio, pulchra compositio ex caeruleo et auro, luna pallida aurea, forma et pulchra benedictio verborum ad totam figuram construendam adhibita, quae perfectionem et reunionem repraesentat. Arcam aperi, octo scriniorum metalli cum tea in eis sunt. Octo pyxides octo lunae formis respondent. Est luna plena in medio, in quo significat spem reunionis.

The Recognition

About the Praemium A' Design Award Aeneum

Mid Autumn Festival Gift Tea Packaging victor est Praemii A' Design Award Aeneum, honoris multum aestimati formis egregiis, creandi ingenio, sollertia et acumine insignibus dati. Victores Aenei opera perita et mire creandi sunt, quae experientiam, imaginationem et solertiam auctorum suorum confirmant. Exspectatur Mid Autumn Festival Gift Tea Packaging rem multum aestimatam, admiratam et carissimam, notabiliter professionalem et novam fore. Haec forma Aeneo victa optimas consuetudines artis, scientiae, formandi rationis et technologiae amplectitur et in cura minutiarum excellit. Mid Autumn Festival Gift Tea Packaging necessitates egregie explet, cupiditates tangit, sensus capit et curiositatem allicit.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Mid-Autumn Festival is a very special festival in China. everyone will give friends what they think is good. In the design, a beautiful combination of blue and gold, a pale golden moon pattern and beautiful blessing words are used to construct a whole figure, which represents perfection and reunion. Open the box, there are eight metal boxes with tea in them. Eight boxes correspond to eight moon shapes. There is a full moon in the middle, which represents the meaning of hope reunion.
Dimensions & Packaging: Width 300mm x Depth 300mm x Height 50mm
Tags: Tea， Gift， Premium， Blue， Moon
Production Technology: I use International Klein Blue and Gold. The box for storing tea inside is filled with eight metal cans. These eight metal cans embody the eight shapes of the moon.
Design Challenge: how to make the product conform to modern international aesthetics while retaining the ancient Chinese traditional elements.
Research: Adding the traditional Chinese Mid-Autumn Festival culture in ancient times into the design can make more people understand our Mid-Autumn Festival culture.
Inspiration: In China, the moon can be represented by gold, while in the sky, I use International Klein Blue. The whole tea box is a circle, which means reunion in China.
The box for storing tea inside is filled with eight metal cans. These eight metal cans embody the eight shapes of the moon.
Project Duration: The project started in January 2021 in Beijing and finished in August 2021 in Beijing.
Operation Flow: At that time, eight shapes and eight shape names of the ancient moon corresponded to eight cans of tea.