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Devynerios Titulus by Asta Kauspedaite
Devynerios Titulus by Asta Kauspedaite
Devynerios Titulus by Asta Kauspedaite
Devynerios Titulus by Asta Kauspedaite
Devynerios Titulus by Asta Kauspedaite

Argentum Involucrum · 2022

Devynerios Titulus

by Asta Kauspedaite

  • Praemium A' Design Award Argenteum 2022 in Involucrum
  • CLIENT: Mv Group
  • Estimated Number of Design Views: 33,289
  • Verification code 10462644BB · Verify this award
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Colors

About Devynerios Titulus

Devynerios familia est liquerarum herbalium unicarum quae est categoria princeps in Lithuania. Lithuaniam repraesentant, methodos productionis verae et mixturis in rebus naturalibus fundatur. Quisque productum est distinctum et diversum. Claviculae lineamenta etiam in pittaciis designandis redduntur. Originalios consilio authenticitatis communicantes. Zalios multiformes et dives, immergens te in mysticum mundum herbarum. Raudonos, fortitudo et iuventus per asymmetriam et vividis coloribus redduntur.

About the Praemium A' Design Award Argenteum

Devynerios Titulus victor est Praemii A' Design Award Argenteum, honoris eximie amplissimi formis summi generis, pulchris et conspicuis dati. Victores Argenti opera valde splendida et creandi ingenio praedita sunt, quae praestantem peritiam, talentum et acumen auctorum suorum ostendunt. Exspectatur Devynerios Titulus opus mirabile, exemplare, valde professionale et penitus novum fore. Haec forma Argento victa inventum notabile et admiratum est, quod ad fines artis, scientiae, formandi rationis et technologiae promovendos confert. Devynerios Titulus creatio est, quam multi invident, quae cupiditates excitat, sensus bonos affert et admirationem miraculumque movet.

Press Kit

Unique Properties
Devynerios is a family of unique herbal liqueurs that is the category leader in Lithuania. They represent Lithuania, unique production methods and recipes based on natural ingredients.
Each product is unique and different. The key distinctions are also reflected in the label designs. Originalios design communicate authenticity. Zalios is multi-layered and rich - immersing you into the mystical world of herbs. Raudonos - courage and youthfulness are reflected using asymmetry and vivid colours.
Dimensions & Packaging
Dimensions: 75 (w) x 250 (h) x 50 (d) mm.
Tags
Unique, herbal, liqueur, Lithuanian, Studija Creata
Production Technology
Flexo printing, hot foil, embossing
Design Challenge
With the growth of Devynerios brand, the strengthening of sales in export markets, and the increasing restrictions on marketing communications, there was a need to highlight the roles of all three products in Devynerios family. Since all of the products are different in terms of their recipes, herbal compositions, serving recommendations and target audiences, that is exactly what we wanted to emphasise - the uniqueness and strengths of each of the products.
Inspiration
We started with the first challenge - clear unification of the products into a single family. All three beverages are united by a few key messages: natural ingredients, herbs and plants, and mysticism. This is why the motif of plants and herbs is dominant in the design of all of the products.
A new symbol has also been created as a unifying element. It underscores the pagan legend - the role of the three planes - the underworld, the earth and the sky.
Project Duration
Release date: July 2021
Image Credits
Edgaras Marozas

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