Al Mocha Port Capulus Packaging by Elena Gamalova

Al Mocha Port Capulus Packaging by Elena Gamalova is a highly esteemed winner of the very prestigious 2022 Praemium A' Design Award Argenteum in Designatio Involucri Competition Category.

ArgentumInvolucrum· 2022

Al Mocha Port Capulus Packaging

by Elena Gamalova

Client: Al Mocha Port

Praemium A' Design Award Argenteum Winner in Involucrum Category

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Verified Award Winner

Verify Award Status for #140423

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Colors

The Design

About Al Mocha Port Capulus Packaging

Series packaging consiliorum Al Mocha Portus, Arabiae Saudianae. Designatio historiae, culturae et provenientia incitatur ad efficiendam identitatem, quae authenticitatem et peritiam firmant. Fascinatio munda, comprehensibilis, distincta, notitia non onusta, praeteritum et praesens traicit. Classis Caerulea, Silva Viridis, et Colorum Aurum ad operam adipiscing attrahendam intendit. Potio Arabica illustratio in lateribus attentum artificis animum ad electionem producti extollit. Ratio pittacii flexibilis notam admittit ut oblationi facile per annum accommodare possit.

The Recognition

About the Praemium A' Design Award Argenteum

Al Mocha Port Capulus Packaging victor est Praemii A' Design Award Argenteum, honoris eximie amplissimi formis summi generis, pulchris et conspicuis dati. Victores Argenti opera valde splendida et creandi ingenio praedita sunt, quae praestantem peritiam, talentum et acumen auctorum suorum ostendunt. Exspectatur Al Mocha Port Capulus Packaging opus mirabile, exemplare, valde professionale et penitus novum fore. Haec forma Argento victa inventum notabile et admiratum est, quod ad fines artis, scientiae, formandi rationis et technologiae promovendos confert. Al Mocha Port Capulus Packaging creatio est, quam multi invident, quae cupiditates excitat, sensus bonos affert et admirationem miraculumque movet.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Rebranding and packaging design for Al Mocha Port, Saudi Arabia, one of the major players in importing and roasting specialty coffee and accessories in the region. A wide range of varieties from producing plantations all over the world is carefully imported for making the best blends for coffee connoisseurs. The objective was to create a series of packaging that reflects their deeply rooted expertise and uniqueness. The front side is clean with 3 different plain colors, aiming to attract customer attention. The coffee illustration on the sides emphasizes the attentive attitude of the manufacturer to the product selection. Each one of the pouches is bright and perceptible and does not require extra effort from the buyer while making a choice purchase.
Dimensions & Packaging: Width 125 mm x Depth 80 mm x Height 195 mm
250 grams
Tags: specialty coffee, packaging, visual identity, pouch, box, coffee, coffee packaging
Production Technology: Aluminum Stand Up Pouch, flat bottom, quad seal.
Design Challenge: The challenge was to create a series of packaging that reflects their deeply rooted specialty coffee selection of the best beans from around the world and to attract new customers, in a highly competitive market. The packaging had to be clean, understandable, distinguished, and not overloaded with information, bridging the past and the present. The second challenge was to create an emotional bond with the target audience.
Research: The port of Al Mokha is considered one of the oldest ports in the Arabian
Peninsula. It was the main marketplace for coffee between the fifteenth and seventeenth centuries.

Mocha and Mocachino take the name from this port.
It reached its peak in the seventeenth century.
Inspiration: The inspiration came from the story behind the brand name and the coffee provenance.
Al Mocha port, Yemen is the oldest marketplace in the world, for Arabian coffee. The port is a symbol of intangible heritage and perpetual tradition and reminds us that history is a continuum.
Project Duration: The project started in September 2020 in Dammam, Saudi Arabia and finished in January 2021 in Dammam, Saudi Arabia.
Operation Flow: In addition, the redesigned series emphasizes the brand's unique properties: the colors reflect the origin and taste notes of the product. The redesigned logo is inspired by the architecture of this time period. The white label with highlighted information of origin, taste notes, elevation, and the process's methods helps the consumer to make a purchasing decision quicker. A flexible labeling system allows the brand to use the same pouch with different coffee labels as their offerings change throughout the year.
Image Credits: Main Image 1: Designer/Illustration: Elena Gamalova
Optional Image 2: Designer/Illustration: Elena Gamalova
Optional Image 3: Designer/Illustration: Elena Gamalova
Optional Image 4: Designer/Illustration: Elena Gamalova
Optional Image 5: Designer/Illustration: Elena Gamalova