Koch's Meerrettich Rebranding ab Wolkendieb Design Agency

Opus Koch's Meerrettich Rebranding a designatore Wolkendieb Design Agency est victor maxime honoratus praemii praestigiosissimi 2022 Praemium A' Design Award Argenteum in Categoria Certaminis Designatio Involucri.

ArgentumInvolucrum· 2022

Koch's Meerrettich Rebranding

a Wolkendieb Design Agency

Cliens: KOCHS Meerrettich & Feinkost GmbH

Victor praemii Praemium A' Design Award Argenteum in Categoria Involucrum

27,046

Victor Praemii Verificatus

Verifica Statum Praemii pro #140491

Visita Situm Vide apud A' Design Award Communicatum Insigne Praemii

Colores

Designum

De Koch's Meerrettich Rebranding

Motto ad radices, nunc victus industria vincens. Antiquae olera radicis, quae equiradam includunt, hodie valde populares sunt. Ad notam in cautes reviviscendam, Wolkendieb Kochs notam identitatis et librarium sarcinarium remisit. Logo modernisatus est ut audacior et magis conspicuus fiat. Novum consilium spectat ad depingendas ingredientes naturales unprocessas et mixturas mundas sine additivis vel conservativis. Nova ex agro recta ad dolor: directe, simpliciter et amanter paratus!

Agnitio

De Praemium A' Design Award Argenteum

Koch's Meerrettich Rebranding victor est Praemii A' Design Award Argenteum, honoris eximie amplissimi formis summi generis, pulchris et conspicuis dati. Victores Argenti opera valde splendida et creandi ingenio praedita sunt, quae praestantem peritiam, talentum et acumen auctorum suorum ostendunt. Exspectatur Koch's Meerrettich Rebranding opus mirabile, exemplare, valde professionale et penitus novum fore. Haec forma Argento victa inventum notabile et admiratum est, quod ad fines artis, scientiae, formandi rationis et technologiae promovendos confert. Koch's Meerrettich Rebranding creatio est, quam multi invident, quae cupiditates excitat, sensus bonos affert et admirationem miraculumque movet.

Post Designum

Fasciculus Nuntii

Merita, sodales gregis et singula technica a designatore praebita.

Proprietates Singulares: The motto "back to the roots" is currently conquering the food industry. Ancient root vegetables, which include horseradish, are currently very popular. This trend is taken on the successfully relaunched KOCH's products. The new design doesn't focus on depicting the dishes, but rather the unprocessed illustrated ingredients. Fresh from the field - directly, simply and lovingly prepared!
Dimensiones et Involucrum: Jars with natural paper labels in various sizes are sold in retail. The relaunch also includes a aluminium tube and the entire catering range with large plastic containers. Each recipe has its own illustrations and colour-code. In order to put forward the products top-freshness, a freshness and quality seal has been created. The intensity-level is indicated by a scale.
Notulae: packaging, brand image, rebranding, WOLKENdieb, Develey, KOCHs, horseradish, logo
Technologia Productionis: The logo was relaunched first. From there, the shape of the labels has been adapted to the new identity. A freshness and quality has been created. All labels are printed on natural uncoated paper.
Provocatio Designandi: The challenge was to give KOCH's brand a new look that would appeal to younger and new customers, without losing existing customers. The design had to reflect the naturality and simplicity of each "like-before recipes"
Investigatio: Before the project started, a market research analysis was conducted to reveal the weaknesses of the brand, and how it should be upgraded. After the brand and product relaunch, a new market research was successfully conducted, and showed how well the rebranding works on the consumers.
Inspiratio: KOCH's is a subsidiary brand of the Develey-Group, one of the strongest international companies for mustards, sauces and dressings. Local production and national sales are particularly driving its popularity. Since the family business was founded more than 100 years ago, KOCH's has been cultivating its own fields, conducting its own plant research on cultivation, storage and gentle processing in the production lines. The task was to reflect this quality and naturalness on the labels.
Duratio Operis: The project started in March 2021 in Aachen, Germany and finished in July 2021. It is displayed on shelves since November 2021. It was showcased in the 196th issue of the "Creativ Verpacken".
Cursus Operationis: To match the brand relaunch even more, the recipes were reworked to become even cleaner, without any additives or conservatives.
Membra Turmae: Creative Director: Annika Reuber
Art Director: Daskia Frohn
Art Director: Chloe Krey
Technical Artworker: Margit Jansen