Broken Top Brewing Co Craft Beer Involucrum Potionis ab Jackie Jiabei Jiang

Opus Broken Top Brewing Co Craft Beer Involucrum Potionis a designatore Jackie Jiabei Jiang est victor maxime honoratus praemii praestigiosissimi 2022 Praemium A' Design Award Ferreum in Categoria Certaminis Designatio Involucri.

FerrumInvolucrum· 2022

Broken Top Brewing Co Craft Beer Involucrum Potionis

a Jackie Jiabei Jiang

Cliens: BrokenTop Brewing Co

Victor praemii Praemium A' Design Award Ferreum in Categoria Involucrum

10,886

Victor Praemii Verificatus

Verifica Statum Praemii pro #140639

Visita Situm Vide apud A' Design Award Communicatum Insigne Praemii

Colores

Designum

De Broken Top Brewing Co Craft Beer Involucrum Potionis

Broken Top Brewing Co Craft Beer est designatio involucri potionis facta pro nota cervisiae artificialis parvi lotis, quae IPA et pilsner conficit. Forma graphica ex lusibus antiquis inspirationem capit. Signum integratum ad colorum rationem cuiusque lineae productorum se accommodat et cum forma miscetur ut illusio visualis creetur. Latae ex aluminio caeruleo factae sunt, ad accuratum modum efformatae ut colorem profundum caeruleum obtineant, qui in latis aluminii rarus est. Impressio encausto per iniectionem summae celeritatis, cum stratо encausti albi, imagines vividiores reddit. Latum corporis normalis 211 duodecim uncias capit.

Agnitio

De Praemium A' Design Award Ferreum

Broken Top Brewing Co Craft Beer Involucrum Potionis victor est Praemii A' Design Award Ferreum, honoris amplissimi formis bonis dati, quae postulatis professionalibus et industrialibus ab creationibus bene formatis exspectatis satisfaciunt. Victores Ferrei magnam peritiam, altam specializationem, intellectum periti et facultatem creandi auctorum suorum ostendunt. Exspectatur Broken Top Brewing Co Craft Beer Involucrum Potionis creationem multum aestimatam, admiratam et carissimam, practicam et novam fore. Haec forma Ferreo victa optimas industriae consuetudines integrat et proprietates technicas idoneas, cum scientia et talento coniunctas, habet. Broken Top Brewing Co Craft Beer Involucrum Potionis ob diligentiam suam honoratur et ad vitae qualitatem emendandam formatum est, ut mundum meliorem reddere iuvet.

Post Designum

Fasciculus Nuntii

Merita, sodales gregis et singula technica a designatore praebita.

Proprietates Singulares: The new brand and packaging design for Broken Top Brewing Co reflects a design strategy that is playful but yet well balanced to efficiently convey the core messaging. An integrated logo that adapts to the individual color scheme of each product line is incorporated seamlessly with the pattern design while adding a visually illusioning element to the exterior. The choice of using blue aluminum is also unique and easily distinguishable in the mass market.
Dimensiones et Involucrum: standard 211 body diameter can for 12oz beverage
Notulae: packaging, craft beer, beverage, beverage packaging, can, aluminum
Technologia Productionis: This packaging design is being produced using ultra-high speed ink-jet printing with a unique white ink printing to elevate the vividness of graphics. In addition, a special blue aluminum can is designed and customized specifically for this project to reach a deep and bright navy blue color that is rare to find for aluminum cans.
Provocatio Designandi: The current market for American craft beer is very competitive with very distinctive visual representation. Thus, creating a visual solution for this already visually busy section of the market is very challenging.
Investigatio: User research and profiling were conducted to gain a better perspective on the current market of alcoholic beverage consumers at different levels of retails brands.
Inspiratio: Broken Top Brewing Co , a passionate and fun American small batch craft beer brand that specializes in IPA and pilsner. To succeed in the competitive alcoholic beverage market, this brand aims to launch a new branding that can daringly convey the spirit of the brand while capture the attention at the point of sale. It leads to a pair of new packaging design concept inspired by the playfulness and graphic pattern of the vintage toy.
Duratio Operis: Project started in early 2021 and finished in late September 2021 in New York City.
Cursus Operationis: The blue aluminum material for the can was specially customized and has proven to function as the main differentiator that allows the product to stand out in the busy shelf in a market in comparison with the competitors brand.
Membra Turmae: Jackie Jiabei Jiang
Agnitiones Imaginum: Not applicable