Opus Gui Ba Fang Munus Primarium: Involucrum Baijiu a designatore Yanhui Zhang est victor maxime honoratus praemii praestigiosissimi 2023 Praemium A' Design Award Aeneum in Categoria Certaminis Designatio Involucri.
AesInvolucrum· 2023
Gui Ba Fang Munus Primarium: Involucrum Baijiu
Cliens: Wuhan Pufine Creative Technology Co., Ltd.
Victor praemii Praemium A' Design Award Aeneum in Categoria Involucrum
Victor Praemii Verificatus
Verifica Statum Praemii pro #141115Designum
De Gui Ba Fang Munus Primarium: Involucrum Baijiu
Textus Libri: Gui Ba Fang est consilium involucri pro spiritu Sinensi baijiu vocato. Consilium ex arte et historia Dynastiae Tang trahitur. Argumentum ex narratione imperatoris Tang inspiratur, qui hospites ex multis terris excipiebat. Calligraphia traditionalis, sigillorum incisio, et picturae parietales Dunhuang formae in arca donaria et in lagena adhibentur. Lagena ceramica octogona salutationem ex omnibus partibus significat. Intra arcam, imago imperatorem hospites excipientem ostendit. Arca et lagena servari possunt et rursus adhiberi ut ornamenta.
Agnitio
De Praemium A' Design Award Aeneum
Gui Ba Fang Munus Primarium: Involucrum Baijiu victor est Praemii A' Design Award Aeneum, honoris multum aestimati formis egregiis, creandi ingenio, sollertia et acumine insignibus dati. Victores Aenei opera perita et mire creandi sunt, quae experientiam, imaginationem et solertiam auctorum suorum confirmant. Exspectatur Gui Ba Fang Munus Primarium: Involucrum Baijiu rem multum aestimatam, admiratam et carissimam, notabiliter professionalem et novam fore. Haec forma Aeneo victa optimas consuetudines artis, scientiae, formandi rationis et technologiae amplectitur et in cura minutiarum excellit. Gui Ba Fang Munus Primarium: Involucrum Baijiu necessitates egregie explet, cupiditates tangit, sensus capit et curiositatem allicit.
Post Designum
Fasciculus Nuntii
Merita, sodales gregis et singula technica a designatore praebita.
- Proprietates Singulares
- In a theme of “Culture of The Great Tang Dynasty”, this Chinese Baijiu reflects a nice vision of harmonious development and national peace, expressing the artistic and cultural values of oriental aesthetics by applying a blend of the histories, art and culture of the prosperous Tang Dynasty with the product in the form of Chinese traditional calligraphy, seal cutting, painting and art crafts. It combines the history, culture and social scenes tightly with the product and also represents the wishes of the company to inherit and carry forward the virtues of traditional culture.
- Dimensiones et Involucrum
- Gift Box Size: L 280mm* W 155mm * H 110mm
Bottle Size: D 78mm * H 233mm - Notulae
- High-end gift, oriental aesthetic, Chinese ceramic, Chinese Baijiu, Baijiu Design
- Technologia Productionis
- The color of emperor's costume represents the highest rank. Inside the box, the exquisite picture of Emperor entertaining guests tells a story in cultural and artistic way. The octagonal ceramic bottle implies welcoming guests from all ways. Its cultural connotation is improved as the calligraphy with a meaning of harmonious coexistence is employed. A theme of “eight phoenixes worship the sun” indicates positive and harmonious development.
- Provocatio Designandi
- One of the hardest part of the whole design comes in the early stage, a large amount of information needs to be sorted and screened and then following a work of integration and refinement of the creativity which related to its theme, for instance, the drawing of illustrations requires a fusion of historical stories and Dunhuang frescoes. Another is in the process of communication and implementation of how to represent the sense of product quality on its packaging material and technological process.
- Investigatio
- Chinese Baijiu, in addition to its role in social occasion and emotional communication, it is also a key part of Chinese history and culture, this is why it is regarded as a consumer goods founded on the basis of history and culture. Nowadays, traditional culture is need a continuous protection and inheritance while the rest of liquors have begun to affect younger generation. It enriches the connotation and quality of the product, and also inherits cultural virtues and lifestyle when the traditional culture, history and art are merged in it.
- Inspiratio
- Tang Dynasty, the most noticeable, prosperous and open dynasty in Chinese history. Inspired by the history of the Emperor of Tang Dynasty welcoming guests from all over the world, this product tights the culture of Baijiu closely with the history, cultural values, social scenes and emotional resonance in the form of Chinese traditional calligraphy, seal cutting and the Dunhuang frescoes to boost the connotation of the product and highlight its theme as well.
- Duratio Operis
- The project started in Dec.,2021 in Wuhan and finished in June,2022 in Wuhan, and was launched in China in July,2022.
- Cursus Operationis
- The history, culture and art of Tang Dynasty are blended together in this product to spark the customers to research and adore the history, traditional culture and art. It can be propagated and promoted in a more widespread way when combined with commemorative activities, tourism, art exhibitions and museums. Both of the outer box and bottle can be used as a handicraft or collection with less discard or waste.
- Membra Turmae
- Creative Director: Zhang Yanhui
Designer: Zhang Xintong
Illustration：Wang shijie
Technical director: Zhou Xiaoli - Agnitiones Imaginum
- Zhang Yanhui
Zhang Xintong
Wang shijie
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