Altitude Series Pittacium Vini ab Yanhui Zhang

Opus Altitude Series Pittacium Vini a designatore Yanhui Zhang est victor maxime honoratus praemii praestigiosissimi 2023 Praemium A' Design Award Argenteum in Categoria Certaminis Designatio Involucri.

ArgentumInvolucrum· 2023

Altitude Series Pittacium Vini

a Yanhui Zhang

Cliens: Wuhan Pufine Creative Technology Co., Ltd.

Victor praemii Praemium A' Design Award Argenteum in Categoria Involucrum

24,753

Victor Praemii Verificatus

Verifica Statum Praemii pro #141117

Vide apud A' Design Award Communicatum Insigne Praemii

Colores

Designum

De Altitude Series Pittacium Vini

Series Altitudinis est pittacium vini creatum pro vinis regionis Shangri-La atque inspiratum tabulis thesaurorum ex fabulis audaciae plenis. Pittacium tabula altitudinis utitur ad altitudinem excelsam latitudinemque humilem regionis vinearum reflectendam. Coordinatae numerique altitudinis qualitatem gradumque cuiusque vini indicant. Tres colores ad ambitum localem referunt: argenteus pro nive, caeruleus pro lacu, niger pro caelo nocturno. Coordinatae aureae leviter elevatae efficiunt ut quisque gradus facile agnoscatur. Impressio ultraviolacea in charta speciali adhibetur, quae texturis subtilibus curvatis lucem refringit.

Agnitio

De Praemium A' Design Award Argenteum

Altitude Series Pittacium Vini victor est Praemii A' Design Award Argenteum, honoris eximie amplissimi formis summi generis, pulchris et conspicuis dati. Victores Argenti opera valde splendida et creandi ingenio praedita sunt, quae praestantem peritiam, talentum et acumen auctorum suorum ostendunt. Exspectatur Altitude Series Pittacium Vini opus mirabile, exemplare, valde professionale et penitus novum fore. Haec forma Argento victa inventum notabile et admiratum est, quod ad fines artis, scientiae, formandi rationis et technologiae promovendos confert. Altitude Series Pittacium Vini creatio est, quam multi invident, quae cupiditates excitat, sensus bonos affert et admirationem miraculumque movet.

Post Designum

Fasciculus Nuntii

Merita, sodales gregis et singula technica a designatore praebita.

Proprietates Singulares: Shangri-La, a treasure producing area for wine as it features the unique geographical location of high altitude and low latitude. The unique creativity of "altitude map" used for the product reflects the theme of the product directly. The quality and grade of the wine are implied by the coordinates and figures of the altitude, which could further promote users to study and discover the secret of the treasure.
Dimensiones et Involucrum: Width: 90MM, height: 95MM
Notulae: Shangri-La, treasure, map, poster, wine, packaging design
Technologia Productionis: The texture of touching comes from curved lines of tiny particles as a special paper used for the UV printed label, which could produce different light refraction effects and a sense of an improved quality of the product is presented. Three colors of label correspond to local environment, silver for snow, blue for lake and black for night sky. The slightly convex golden coordinates indicate to the altitude and represent different grades, which makes it easy to display and identification.
Provocatio Designandi: The most difficult part of this design project is to reflect the core selling points of the product on the design theme while maintaining the mystery, scarcity and exclusivity of it and, to show out the product and guide the consumers to understand and discover the story behind the product at the same time.
Investigatio: The most important condition to determine the quality and grade of wine is the natural environment of grape producing areas. It is easy to get homogenization when most of the similar products are expressed by drawing the scene of the local ecological environment. But an unexpected result might be come out while the consumers are lead to search and discover the story behind the product by themselves and the design itself needs to create some unexpected imagination actually.
Inspiratio: Shangri-La means "the sun and moon in the heart" in Tibetan. Its unique geographical location and natural environment make it a desirable and mysterious holy land. There are many mysterious treasures worth exploring and discovering. The design is inspired by the "Treasure Map" in mysterious legends and adventure movies and, as we know that the more mysterious and rare the "treasure" is, the more it could inspire people to explore and search.
Duratio Operis: The design of the project began in Wuhan in June 2021 and was completed in Wuhan in August 2021. The project will be launched in China in October 2021.
Cursus Operationis: Different figures and coordinates of the altitude are marked to maintain the mystery and exclusivity in the form of "altitude map", which could stimulate the users to explore and discover the secrets of the wine treasures, and promote the development and dissemination of resources of tourism and cultural as well.
Membra Turmae: Creative Director: Xia Ling
Designer: Wang Yang
Agnitiones Imaginum: Creative Director: Xia Ling