Borjomi Involucrum Editionis Limitatae by Antonia Skaraki

Borjomi Involucrum Editionis Limitatae by Antonia Skaraki is a highly esteemed winner of the very prestigious 2023 Praemium A' Design Award Aeneum in Designatio Involucri Competition Category.

AesInvolucrum· 2023

Borjomi Involucrum Editionis Limitatae

by Antonia Skaraki

Client: Borjomi

Praemium A' Design Award Aeneum Winner in Involucrum Category

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Verified Award Winner

Verify Award Status for #141264

View at A' Design Award Press Release Award Badge

Colors

The Design

About Borjomi Involucrum Editionis Limitatae

Vibrationes intensae, pyrotechnia quae caelum Borjomi ornant, et protagonista praesentia imponenti, cervus. Magus in symbolum culturae Georgianae transformatus. Impressio visualis "Magni Renovatoris". Borjomi splendorem festivitatum gerit et cervus e cupola surgit, ex aquis ruentibus. Circa eum, crux Bolnisiensis in aqua, centrum vitae. Lineae arcus pluvii cum lineis pyrotechnicis explosivis combinantur, motum extollentes. Color ruber celebrationem auget, et aqua rhythmis vibrationum creationis perturbatur.

The Recognition

About the Praemium A' Design Award Aeneum

Borjomi Involucrum Editionis Limitatae victor est Praemii A' Design Award Aeneum, honoris multum aestimati formis egregiis, creandi ingenio, sollertia et acumine insignibus dati. Victores Aenei opera perita et mire creandi sunt, quae experientiam, imaginationem et solertiam auctorum suorum confirmant. Exspectatur Borjomi Involucrum Editionis Limitatae rem multum aestimatam, admiratam et carissimam, notabiliter professionalem et novam fore. Haec forma Aeneo victa optimas consuetudines artis, scientiae, formandi rationis et technologiae amplectitur et in cura minutiarum excellit. Borjomi Involucrum Editionis Limitatae necessitates egregie explet, cupiditates tangit, sensus capit et curiositatem allicit.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Borjomi wears the glow of festivities and the deer, rises from the dome, out of the rushing waters. Around him, the Bolnisi cross in the water, the center of life. The rainbow lines are combined with explosive firework lines, emphasizing movement. The red color intensifies the celebration, and the water is disturbed by the rhythms of the vibrations of creation.
Tags: Packaging design, limited edition, can design, sparkling water
Design Challenge: The task was to design a New Year Limited Edition packaging, based on the essence and key foundation of the Borjomi positioning - Borjomi water as a liquid legend, a legend born in the heart of the Georgian mountains, deeply rooted in tradition and ancient wisdom -, but at the same time to provide it with a celebratory, festive touch.
We managed to design a LE New Year package for Borjomi, based on the brand’s essence, without using the usual trivial designing patterns for festive packaging.
Inspiration: Fireworks. A magical entity. Your soul has been rejuvenated.
Intense vibrations, fireworks that adorn the sky of Borjomi, and a protagonist with an imposing presence, the deer. A magician transformed into the symbol of Georgian culture.
The visual imprint of "The Great Rejuvenator".
Project Duration: The project started in April 2021 in Athens and finished in June 2021 in Athens, and was released on the market in December 2021.
Operation Flow: The design is a LE New Year package for Borjomi, based on the brand’s essence, without using the usual trivial designing patterns for festive packaging.
Team Members: creative director: Antonia Skaraki
art director: Valia Alousi & Andreas Deskas
designer: Alexandros Tsakiris