Zhi Hou Seres Baijiu Packaging by Xiongbo Deng

Zhi Hou Seres Baijiu Packaging by Xiongbo Deng is a highly esteemed winner of the very prestigious 2023 Praemium A' Design Award Argenteum in Designatio Involucri Competition Category.

ArgentumInvolucrum· 2023

Zhi Hou Seres Baijiu Packaging

by Xiongbo Deng

Client: Shenzhen Yanzhi Brand Management Consulting Co.,Ltd.

Praemium A' Design Award Argenteum Winner in Involucrum Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Zhi Hou Seres Baijiu Packaging

Hoc est citrum sapiat Chinese Baijiu vocatur & quot; Zhi Hou & quot ;. In Yunnan, Sinis, homines bonam qualitatem citri medicandi in baijiu convertent. Materia rudis huius producti proportio libram 20 librarum citri medicandi libram Baijiu attingit, ideo solum in quantitate stricta vendi potest.in utrem in figuram globum designabat, et in umeris lagenae irregulares tumores fecit; ut figura non tam fastidiosus. Figura uter pilei, excogitatoris ramis citri directe simulata, cum utre in saccum aurantiacum positum esset, utrem pileum patefaceret.

The Recognition

About the Praemium A' Design Award Argenteum

Zhi Hou Seres Baijiu Packaging victor est Praemii A' Design Award Argenteum, honoris eximie amplissimi formis summi generis, pulchris et conspicuis dati. Victores Argenti opera valde splendida et creandi ingenio praedita sunt, quae praestantem peritiam, talentum et acumen auctorum suorum ostendunt. Exspectatur Zhi Hou Seres Baijiu Packaging opus mirabile, exemplare, valde professionale et penitus novum fore. Haec forma Argento victa inventum notabile et admiratum est, quod ad fines artis, scientiae, formandi rationis et technologiae promovendos confert. Zhi Hou Seres Baijiu Packaging creatio est, quam multi invident, quae cupiditates excitat, sensus bonos affert et admirationem miraculumque movet.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The designer designed the bottle into a ball shape, and made irregular bulges at the shoulder of the bottle to make the shape look less monotonous. The design of the bottle cap directly simulates the branches of the citrus. When the bottle is put into an orange cloth bag, the bottle cap will be exposed, and the whole look will be more like a vivid citrus, letting people know the unique flavor of Baijiu at the first time, so as to achieve better communication benefits.
Dimensions & Packaging: 150mm x150mm x165mm
Tags: Chinese Baijiu, Oriental Aesthetics, Packing design, Citrus.
Production Technology: Glass bottle integrated mold opening,zinc alloy bottle cap,wrapped in cloth bag.
Design Challenge: The difficulty is that the materials designer use have nothing to do with plants, but when designer need to combine them, people think of Citrus for the first time.
Research: Since this wine is brewed by citrus, customers also hope to let consumers know that this wine is brewed by citrus faster, So the designer designed the product to look like citrus and maintain a good sense of value, which is unforgettable.
Inspiration: This is a Chinese Baijiu brewed from citrus. designer directly designed the product to look like citrus, which makes it clear at a glance.
Project Duration: The project started in April 2021 in ShenZhen and finished in August 2021 in ShenZhen.
Operation Flow: The designer mold the bottle into a round glass bottle, and the details simulate the wrinkle feeling of orange.Then make the zinc alloy material look like a branch and trunk, and cooperate with the orange cloth bag to make the product look like a citrus.
Patents: No
Image Credits: Creative Director：Xiongbo Deng
Designer：Lingyun creative team