Prakrishi Involucrum Mellis by Vishal Vora

Prakrishi Involucrum Mellis by Vishal Vora is a highly esteemed winner of the very prestigious 2023 Praemium A' Design Award Argenteum in Designatio Involucri Competition Category.

ArgentumInvolucrum· 2023

Prakrishi Involucrum Mellis

by Vishal Vora

Client: Prakrishi

Praemium A' Design Award Argenteum Winner in Involucrum Category

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Verified Award Winner
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Colors

The Design

About Prakrishi Involucrum Mellis

Prakrishi est designatio involucri pro serie sex mellium sapore variato. Series notam iam exsistentem extendit eiusque stilum minimum et spatium album largum conservat. Ornamentum stilizatum ex alis apum ductum praecipuum instrumentum visuale praebet. Hoc ornamentum seriei mellis identitatem distinctam tribuit et emptores adiuvat ut sex sapores in pluteo inter se distinguant. Unumquodque mel in ampullam vitream infunditur, quae centum octoginta millimetra altitudine et centum millimetra latitudine metitur. Pittacium ampullae et operimentum operculi in charta naturali alba textura praedita imprimuntur.

The Recognition

About the Praemium A' Design Award Argenteum

Prakrishi Involucrum Mellis victor est Praemii A' Design Award Argenteum, honoris eximie amplissimi formis summi generis, pulchris et conspicuis dati. Victores Argenti opera valde splendida et creandi ingenio praedita sunt, quae praestantem peritiam, talentum et acumen auctorum suorum ostendunt. Exspectatur Prakrishi Involucrum Mellis opus mirabile, exemplare, valde professionale et penitus novum fore. Haec forma Argento victa inventum notabile et admiratum est, quod ad fines artis, scientiae, formandi rationis et technologiae promovendos confert. Prakrishi Involucrum Mellis creatio est, quam multi invident, quae cupiditates excitat, sensus bonos affert et admirationem miraculumque movet.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Range of 6 distinct flavored honeys for the mother brand Prakrishi
The transliteration of bee wings into an aesthetic manner as a visual device that not just creates an eye-catching graphic but also delivers sufficient visual information to the consumer to make an informed decision at the shelf.
the usual lot where we see the insect in its so-called natural (and well, a boring) avatar. But here, the same bee turns into a heart-warming messenger!
Dimensions & Packaging: Height 180mm X Width 100mm X Width 100mm
Tags: Honey, Packaging, Branding, Motif, illustration
Production Technology: We have used Glass bottle as a Primary container and bottle label and Lid cover have been printed on Natural white texture paper.
Design Challenge: Challenge was to create a product extension for the mother brand Prakrishi - which has several other segments under it - this range of 6 distinct flavored honey faced a challenge to maintain the fine balance. on one hand, it should have a distinguished identity as product segment but without being too away from the flagship brand's visual grammar.
Research: Understand the consumer mind set and need of the very market it is going to sell,
Inspiration: As we can see, the design parameters of the flagship brand have lots of white space and minimal approach to it. so we carried forward the same principles and used only the necessary part of the graphic to convey the whole story without moving away from the packaging and design guidelines.
Project Duration: The project started in Jan 2021 in India and finished in March 2021 in India,
Operation Flow: Project was designed completely in design studio, from sourcing of bottle to selection of exact paper for to get desired result, after that complete set of mock-ups was given to the printer to get right result.
Patents: None
Team Members: Vishal Vora
Image Credits: Vishal Vora (Sol Benito)