Tuliplanet Gifts Munus Primarium: Involucrum Theae by Leung MukChi

Tuliplanet Gifts Munus Primarium: Involucrum Theae by Leung MukChi is a highly esteemed winner of the very prestigious 2023 Praemium A' Design Award Aeneum in Designatio Involucri Competition Category.

AesInvolucrum· 2023

Tuliplanet Gifts Munus Primarium: Involucrum Theae

by Leung MukChi

Client: Shenzhen Endess3 Culture Communication Co., Ltd

Praemium A' Design Award Aeneum Winner in Involucrum Category

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Colors

The Design

About Tuliplanet Gifts Munus Primarium: Involucrum Theae

Textus Libri: Tuliplanet Dona est arca dono theae destinata, quae pro nota mercatoria theae Sinensis creata est. Involucrum circa signum notae institutum est, quod tigrim tulipam ore tenentem monstrat. Imago hanc sententiam refert: etiam tigris subsistere potest ut florem olfaciat. Figurae traditionales, ut grus, nubes fastae et hortus theae, arcae impressae sunt. Haec elementa theam intus positam cum natura et cum hereditate culturali Sinensi coniungunt. Propositum est ostendere homines in aetate materialistica viventes adhuc per theam bibendam momentum tranquillum et spirituale invenire posse.

The Recognition

About the Praemium A' Design Award Aeneum

Tuliplanet Gifts Munus Primarium: Involucrum Theae victor est Praemii A' Design Award Aeneum, honoris multum aestimati formis egregiis, creandi ingenio, sollertia et acumine insignibus dati. Victores Aenei opera perita et mire creandi sunt, quae experientiam, imaginationem et solertiam auctorum suorum confirmant. Exspectatur Tuliplanet Gifts Munus Primarium: Involucrum Theae rem multum aestimatam, admiratam et carissimam, notabiliter professionalem et novam fore. Haec forma Aeneo victa optimas consuetudines artis, scientiae, formandi rationis et technologiae amplectitur et in cura minutiarum excellit. Tuliplanet Gifts Munus Primarium: Involucrum Theae necessitates egregie explet, cupiditates tangit, sensus capit et curiositatem allicit.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a tea gift box design. The design was constructed by a list of key terms such as, the metaphor of the logo "in me the tiger sniffs the rose", surrounded by a mental field, cultural inherited and tea. These ideas finally turn out to visual elements, for instance, Crane, auspicious clouds, tea garden, etc. All the elements are used for expressing the key theme - although we are living in a materialistic era, we could still have the connection between nature and spiritual world by drinking tea.
Tags: Oriental aesthetics, Chinese traditional culture, Lu Yu: Cha Jing, Tea etiquette Chinese year of the tiger, Mid-Autumn Festival
Inspiration: The founder born in the year of "Tiger". As it knows as the "king of beast"so that it becomes the key visual element of the brand. As you can see that the logo is a tulip held in the mouth of a tiger, it has a meaning of "in me the tiger sniffs the rose", the idea has also extended to the gift box design.
Project Duration: Finished in Guangzhou on August 27th, 2021

Read the Press Release