Opus Guo Nian Hao Packaging a designatore Xiaohongshu est victor maxime honoratus praemii praestigiosissimi 2023 Praemium A' Design Award Ferreum in Categoria Certaminis Designatio Involucri.

FerrumInvolucrum· 2023

Guo Nian Hao Packaging

a Xiaohongshu

Cliens: Xiaohongshu

Victor praemii Praemium A' Design Award Ferreum in Categoria Involucrum

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Victor Praemii Verificatus

Verifica Statum Praemii pro #142120

Visita Situm Vide apud A' Design Award Communicatum Insigne Praemii

Colores

Designum

De Guo Nian Hao Packaging

Xiaohongshu's 2022 Novus Annus doni capsula ex fabulis de veris festivitate venit. Prosequentes maiorum traditionem, Xiaohongshu variam aciem Luminis, Soni, et Red paravit. Munera castra includunt noctis lucem, Halli Galli, involucra rubra, et rubrum calendarium libri Xiaohongshu repraesentans. Hoc donum arca fabulosas fabulas cum tribus generibus donorum coniungit, novam rationem e traditionis culturae generans. Sperat exprimere bona vota pro Seres New Anno et hereditatem culturalem novam generationi tradere.

Agnitio

De Praemium A' Design Award Ferreum

Guo Nian Hao Packaging victor est Praemii A' Design Award Ferreum, honoris amplissimi formis bonis dati, quae postulatis professionalibus et industrialibus ab creationibus bene formatis exspectatis satisfaciunt. Victores Ferrei magnam peritiam, altam specializationem, intellectum periti et facultatem creandi auctorum suorum ostendunt. Exspectatur Guo Nian Hao Packaging creationem multum aestimatam, admiratam et carissimam, practicam et novam fore. Haec forma Ferreo victa optimas industriae consuetudines integrat et proprietates technicas idoneas, cum scientia et talento coniunctas, habet. Guo Nian Hao Packaging ob diligentiam suam honoratur et ad vitae qualitatem emendandam formatum est, ut mundum meliorem reddere iuvet.

Post Designum

Fasciculus Nuntii

Merita, sodales gregis et singula technica a designatore praebita.

Proprietates Singulares: Continuing the tradition of our ancestors, Xiaohongshu have prepared a different set of "Light", "Sound", and "Red".
The gifts include a camping night light, Halli Galli, red envelopes and a red calendar book representing Xiaohongshu.
According to the records of "Nian" 's appearance, Xiaohongshu have designed a new recognizable "Nian" character for the gift box, which appears in different forms throughout the package.
Dimensiones et Involucrum: Width 345mm* Depth 285mm* Height 100mm
Notulae: Packaging Design, Chinese new year, Gift box, Nian, Recyclable material
Technologia Productionis: Xiaohongshu have tried our best to pick recyclable material and lightweight paper for the package. In particular, the molded trays use a natural and environment-friendly material made from bagasse.
Provocatio Designandi: The most challenging part is to propose a young and creative concept combined with a traditional story. The packaging material and structure have been repeatedly tested to ensure they are lightweight and eco-friendly.
Investigatio: According to the legend, there was a monster called "Nian". Every year on Lunar New Year's Eve it would come out and attack livestock and villagers. Later, people found that "Nian" was afraid of three things, namely light, sound, and red. Therefore, they prepared lanterns, firecrackers, and spring couplets on New Year's Eve, and they drove away "Nian" successfully. To celebrate a safe year, people happily went out to the streets and greeted each other with the phrase: "Guo Nian Hao(Happy New Year)!"
Inspiratio: Xiaohongshu 2022 New Year gift box comes from a legend about the Spring Festival.
This Gift box passes on New Year traditions to the younger generation through an innovative combination of legends and stories.
Duratio Operis: The project was launched in Shanghai in JAN 2022.
Cursus Operationis: Gifts could only be found after tearing off the riddle sealed on the cover.
Membra Turmae: Mengchao Lu
Chenjing Zhang
Zijian Chen
Hui Li
Tao Wen
Yiwen Xiao
Agnitiones Imaginum: REDstudio@Xiaohongshu,Shanghai
Ya Li, Yuqi Wang, Xiaocheng Liu