Happy Petty Involucrum Cibi Animalium Domesticorum by Luo Heng is a highly esteemed winner of the very prestigious 2023 Praemium A' Design Award Aeneum in Designatio Involucri Competition Category.
AesInvolucrum· 2023
Happy Petty Involucrum Cibi Animalium Domesticorum
by Luo Heng
Client: Shenzhen Megacombine Technology Co., Ltd
Praemium A' Design Award Aeneum Winner in Involucrum Category
- 13,176
- Verified Award Winner
- Verify Award Status for #144363
The Design
About Happy Petty Involucrum Cibi Animalium Domesticorum
Happy Petty est involucri designatio ad cibum felium. Series sex personis illustratis utitur, et quaeque persona diverso generi cibi felini respondet. Vestis, colores et elementa graphica ab una persona ad aliam mutantur, ita ut quodque involucrum propriam indolem habeat. Personae ex figuris tabularum pictarum celebrium et ex hominibus vestiariae artis notissimis inspirantur. Colores lucidi adhibentur ut attentionem alliciant et ab involucris cibi animalium domesticorum traditionalibus discedant. Consilium significare vult coexistentiam hominum modernorum et animalium domesticorum.
The Recognition
About the Praemium A' Design Award Aeneum
Happy Petty Involucrum Cibi Animalium Domesticorum victor est Praemii A' Design Award Aeneum, honoris multum aestimati formis egregiis, creandi ingenio, sollertia et acumine insignibus dati. Victores Aenei opera perita et mire creandi sunt, quae experientiam, imaginationem et solertiam auctorum suorum confirmant. Exspectatur Happy Petty Involucrum Cibi Animalium Domesticorum rem multum aestimatam, admiratam et carissimam, notabiliter professionalem et novam fore. Haec forma Aeneo victa optimas consuetudines artis, scientiae, formandi rationis et technologiae amplectitur et in cura minutiarum excellit. Happy Petty Involucrum Cibi Animalium Domesticorum necessitates egregie explet, cupiditates tangit, sensus capit et curiositatem allicit.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This is a kind of pet cat food that combines fashion figures and art. Through six unique character images to correspond different types of cat food, through different characters of cloths, colors, elements, reflecting highly personalized character images and product packaging, also to meet the needs of the female customers. Happy Petty creates a unique fashion brand image, conveys the aesthetic trend of pets and young people with visual language, creates an interesting and very different brand.
- Dimensions & Packaging
- Width 200mm, Depth 300mm, Height 330mm, Weight 6.8kg
- Tags
- Cat Food, Pet, Happy Petty
- Design Challenge
- We hope to convey a concept of the coexistence of modern people and pets. Inspired by famous painting figures and fashion celebrities, we use bright colors to attract consumers' attention and break through the traditional pet packaging design.
We designed six unique characters of cat food to meet the diversity of cat-loving people's choice. Through the change of clothes, colors and elements of different characters, we can reflect the highly personalized characters and product packaging. - Research
- This is a kind of pet cat food that combines fashion figures and art，unique fashion brand image, conveys the aesthetic trend of pets and young people with visual language, creates an interesting and very different brand, and solves the needs of brand identification.
Pets bring us not only companionship, but also the source of happiness and healthy life. Therefore, the packaging design also wants to convey the concept of coexistence between modern people and pets. - Inspiration
- More and more people regard pets as one of their family members, so they have higher and higher requirements for pet products. However, most of the pet packaging design in the market are very traditional. Therefore, we hope to use the creative idea of combining famous person and famous painting with pets to convey the concept of coexistence of people and pets through design.
- Project Duration
- The project started in Shenzhen in June 2021 and the design was completed in December 2022
- Patents
- Copyright：Shenzhen Megacombine Technology Co., Ltd
- Team Members
- Design Director
Luo Heng
Illustrator
Li Shuangshuang/ Xiao Liping
3D Designer
Wan Shiwei/Wang Zhangjian - Image Credits
- Copyright：Shenzhen Megacombine Technology Co., Ltd
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