Zhuojiu Involucrum Vini Spiritalis by Shenzhen Jinjia New Smart-pkg Co., Ltd

Zhuojiu Involucrum Vini Spiritalis by Shenzhen Jinjia New Smart-pkg Co., Ltd is a highly esteemed winner of the very prestigious 2023 Praemium A' Design Award Aureum in Designatio Involucri Competition Category.

AurumInvolucrum· 2023

Zhuojiu Involucrum Vini Spiritalis

by Shenzhen Jinjia New Smart-pkg Co., Ltd

Client: Shenzhen Jinjia New Smartpackaging Co., Ltd

Praemium A' Design Award Aureum Winner in Involucrum Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Zhuojiu Involucrum Vini Spiritalis

Zhuojiu est designatio involucri pro vino spiritali Sinensi. Forma lagoenae a securi inspirata est, instrumento cum robore coniuncto. Capsa exterior e ligno recuperato secta est et rimam ostendit, quasi securi fissa. Vas ex vitro factum est. Nulla impressio capsae aut lagoenae applicatur, et nomen operis carbone insculptum est. Capsa trecenta millimetra alta, centum octoginta millimetra longa et centum viginti millimetra lata est. Lagoena centum octoginta millimetra alta est. Capsa lignea servari et postea tamquam ornamentum iterum adhiberi potest.

The Recognition

About the Praemium A' Design Award Aureum

Zhuojiu Involucrum Vini Spiritalis victor est Praemii A' Design Award Aureum, honoris amplissimi formis primi ordinis, mirabilibus et praestantibus dati. Victores Aurei sunt opera valde nova, provida et splendida, quae ingenium, sapientiam et peritiam auctorum suorum referunt. Exspectatur Zhuojiu Involucrum Vini Spiritalis inventum laudatissimum, inclinationes creans et monumentale fore, quod pretium inauditum afferat. Haec forma Aureo praemio victa est incepto mirabile et honoratum, quod fines artis, scientiae, formandi rationis et technologiae promovet. Zhuojiu Involucrum Vini Spiritalis cupiditatem vehementem excitat, studium accendit, ingenium creandi fovet et capit.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: "Zhuo (Drinking)", whose original meaning is to pour and drink wine, is from the poem " Drinking Alone under the Moon" by the ancient Chinese poet Li Bai. Therefore, from the perspective of strength, concretized the thoughts and feelings of the image by skillfully integrating " hard" and "soft" into the axe and mountains and trees, so that people can imagine the flavor of this Chinese Liquor when they see this packaging of ethereal beauty at a glance.
Dimensions & Packaging: The box is 300mm high, 180mm long and 120mm wide. The bottle is 180 mm high
Tags: strength, ecology, hardness, wine
Production Technology: Product composition: The container is made of glass. The outer packaging is cut from raw wood. No printing process is used on boxes and bottles and the main product names are engraved with charcoal.
Design Challenge: In the early stage of this product, we had difficulty assembling waste wood into boxes. Later, this problem was solved by reaching an agreement with the wood factory.
Research: This project is based on the environmental protection concept of no process and no pollution. In this way, reuse the waste wood blocks and the products can be reused as ornament later.
Inspiration: The inspiration of the wine bottle shape comes from the "axe" that represents power, so use "power" as the design idea to express the spirit of Chinese Liquor Drinking. The appearance of the bottle is reminiscent of an axe. The box is made of wood with a crack split by the axe, thus expressing the fiery taste of the Chinese Liquor with rigidity and destructive power.
Project Duration: The project will be started in Shenzhen in March 2022, completed in August 2022, and exhibited in Shenzhen in August 2022.
Operation Flow: This project is designed and manufactured in China. The design, all detailed specifications and mass production of the product were completed within 12 months in China.
Team Members: Chairman: Huang Hua
General Manager: Yang Mingyu
Design Manager: Xie Yi
Designer: Cheng Tiansheng
three-dimensional: Ma Zhicheng