Nikasi Involucrum Lagoenae Cervisiae by Tiger Pan

Nikasi Involucrum Lagoenae Cervisiae by Tiger Pan is a highly esteemed winner of the very prestigious 2023 Praemium A' Design Award Argenteum in Designatio Involucri Competition Category.

ArgentumInvolucrum· 2023

Nikasi Involucrum Lagoenae Cervisiae

by Tiger Pan

Client: Tsingtao Brewery Co., Ltd.

Praemium A' Design Award Argenteum Winner in Involucrum Category

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Colors

The Design

About Nikasi Involucrum Lagoenae Cervisiae

Nikasi est involucri consilium pro cervisia alba pretiosa excogitatum. Collum lagoenae tribus dimensionibus sculptum est atque figuram geometricam eminentem Ninkasi gerit, quae in fabulis prima dea cervisiae coquendae describitur. Corpus lagoenae ex parte politum est arenato, et pittacium eminens ita formatum est ut stolam deae suggerat. Pro pittacio impresso solo, forma vitri sculpta ipsa cervisiae identitatem praebet. Lagoena LXIII mm latitudine, LXIII mm profunditate et CCXXV mm altitudine metitur. Probationes iteratae et modelli tribus dimensionibus facti effectionem in magna copia possibilem reddiderunt.

The Recognition

About the Praemium A' Design Award Argenteum

Nikasi Involucrum Lagoenae Cervisiae victor est Praemii A' Design Award Argenteum, honoris eximie amplissimi formis summi generis, pulchris et conspicuis dati. Victores Argenti opera valde splendida et creandi ingenio praedita sunt, quae praestantem peritiam, talentum et acumen auctorum suorum ostendunt. Exspectatur Nikasi Involucrum Lagoenae Cervisiae opus mirabile, exemplare, valde professionale et penitus novum fore. Haec forma Argento victa inventum notabile et admiratum est, quod ad fines artis, scientiae, formandi rationis et technologiae promovendos confert. Nikasi Involucrum Lagoenae Cervisiae creatio est, quam multi invident, quae cupiditates excitat, sensus bonos affert et admirationem miraculumque movet.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The goal of the project is to build up a fresh new brand of high-end white beer. With the fierce competition going on the beer market, Nikasi will not stand out easily with a different label, but it will with a totally different carved bottle. On the neck, the geometric figure of Sumerian goddess of brewery is embossed. Under the neck, a delicate label is made to be the gown of the goddess. In any social occasions, Nikasi will be the special preferable choice of beer, making the consumers proud of holding it on hand.
Dimensions & Packaging: Width 63mm x Depth 63mm x Height 225mm
Tags: beer, Sumerian civilization, white beer, package, Tiger Pan
Production Technology: The bottle neck is carved in three dimensions, the bottle body is partially sanded and the label bulges.
Design Challenge: As we know, the thickness for a beer bottle is quite limited. The carving of the bottle is not at all an easy process. Also the sharp angles on the face have made it even difficult for manufacturer to produce it by mass. Yet through over 30 times of proofing and redesigns of the 3D modeling work, the beer is now qualified of mass production.
Research: As the brand owner of Nikasi, Tsingtao beer has made mass production for the bottle with the carved neck, which has proved the design to be effective and influential.
Inspiration: The inspiration come from the myth that Ninkasi is said to be the first goddess of brewery in human history. While most of the beers differentiate themselves from their competitors by labels. We made this bold decision to carve the neck of the bottle, telling a mysterious story of the origin of the beer in the same time.
Project Duration: 2021 September to 2022 August
Operation Flow: The highly exquisite bottle stickers are designed to serve as the dress of the goddess. All these details match the theme of Nicasi, making consumers feel proud to hold the bottle in their hands and feel the leading superiority in social occasions. Exquisite embossing technology will leave a high quality impression on consumers and open a massive gap with competitors.
Patents: Tiger Pan
Team Members: Chief Designer: Tiger Pan
Technical Support: Zhangkun Xie
Technical Support: Miaorong Lu
Image Editing: Juanjuan Wu
Project Manager: Hua You
Image Credits: Tiger Pan