Huanghelou Cervisiam Packaging by Jin Zhang

Huanghelou Cervisiam Packaging by Jin Zhang is a highly esteemed winner of the very prestigious 2023 Praemium A' Design Award Aeneum in Designatio Involucri Competition Category.

AesInvolucrum· 2023

Huanghelou Cervisiam Packaging

by Jin Zhang

Client: Huanghelou

Praemium A' Design Award Aeneum Winner in Involucrum Category

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Verified Award Winner

Verify Award Status for #144959

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Colors

The Design

About Huanghelou Cervisiam Packaging

Turris Flavi Crane est celeberrima loca aedificium in Wuhan, Sinis. Haec series cerevisiarum sunt civitatis imago a turri Flavi Crane immissa. Commendant Wuhan omnibus per cerevisiam, a cotidie consumendi opus. Et per usum viridis, quod significat vigorem et sanitatem, et arcanam purpuram, ut ostendat prosperitatem civitatis de die in noctem. Secundum electionem elementi, excogitator quaesivit elementa maxime repraesentativa in variis urbis locis describere, et mores scaenae adiecit ut tota vita magis viveret et propius consumerent.

The Recognition

About the Praemium A' Design Award Aeneum

Huanghelou Cervisiam Packaging victor est Praemii A' Design Award Aeneum, honoris multum aestimati formis egregiis, creandi ingenio, sollertia et acumine insignibus dati. Victores Aenei opera perita et mire creandi sunt, quae experientiam, imaginationem et solertiam auctorum suorum confirmant. Exspectatur Huanghelou Cervisiam Packaging rem multum aestimatam, admiratam et carissimam, notabiliter professionalem et novam fore. Haec forma Aeneo victa optimas consuetudines artis, scientiae, formandi rationis et technologiae amplectitur et in cura minutiarum excellit. Huanghelou Cervisiam Packaging necessitates egregie explet, cupiditates tangit, sensus capit et curiositatem allicit.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is an urban beer product launched by the Yellow Crane Tower. With the core of displaying the image of Wuhan, China, the beer products show the charm of the city, including the most representative buildings, bridge figures, etc. Connect with consumers in a more relaxed and pleasant way. The two series of products show the prosperity of the city from day to night with green representing vitality and health and mysterious purple respectively.
Dimensions & Packaging: Width 65mm x Depth 65mm x Height 115mm
Tags: Huanghelou, Yellow Crane Tower, Beer, Jin Zhang, Wuhan SANBU, packing design, China
Production Technology: This product needs to bring people a colorful city image, but it also needs to consider the cost and landing effect in the production, so the designer uses not too many colors, but describes a colorful beer can design.
Design Challenge: The biggest challenge of this project lies in trade-offs and integration. Because Wuhan is a super city in central China and has a very long history, there are many elements that can be expressed. This requires designers to make trade-offs and integrate all elements to make the elements look more like a whole. Fortunately, the designers have integrated the elements of Wuhan's three towns harmoniously through regional excavation.
Research: This project is very different from ordinary beer packaging. It is not only a commodity, but also more important to build urban culture from the height of a city. This requires designers to fully explore the most representative elements of the city, from landmark buildings to cultural characteristics, urban accumulation, future development, etc., which requires multi-dimensional exploration and thinking. Fortunately, the designer has lived and worked in this city for more than ten years, and has deep feelings and understanding about it.
Inspiration: Wuhan is a super metropolis in central China. It is divided into three towns by the Yangtze River and the Han River. Each town has very different characteristics and cultures. Through the cultural excavation of each town, a city picture is constructed from representative buildings, bridges, people, ships, flowers and other elements.
Project Duration: The project will be started in Wuhan, China in April 2022 and completed in Wuhan, China in September 2022. It is expected to be sold in Hubei, China in April 2023.
Operation Flow: No matter people living in Wuhan, China, or people coming to Wuhan from other places, they can bring a sense of intimacy through this series of products, or quickly learn about the city's rich and colorful urban culture and characteristics, and contact the most people with the most daily consumer products.
Patents: The intellectual property/patents/copyrights belongs to Yellow Crane Tower