Dukang Liquor Involucrum Lagoenae Vini Ardentis by Tiger Pan

Dukang Liquor Involucrum Lagoenae Vini Ardentis by Tiger Pan is a highly esteemed winner of the very prestigious 2023 Praemium A' Design Award Argenteum in Designatio Involucri Competition Category.

ArgentumInvolucrum· 2023

Dukang Liquor Involucrum Lagoenae Vini Ardentis

by Tiger Pan

Client: Luoyang Dukang Wine Group Co., Ltd

Praemium A' Design Award Argenteum Winner in Involucrum Category

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Verified Award Winner

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The Design

About Dukang Liquor Involucrum Lagoenae Vini Ardentis

Dukang Liquor est involucri designatio pro baijiu, vino ardenti Sinensi. Lagoena a summo ad imum ita formata est ut effigiem abstractam Cao Cao exprimat, ducis militaris et poetae historici, cuius versus nomen notae dedit. Operculum tegmen capitis magistratuum aetatis post dynastiam Han revocat, et corpus instar togae caelatum est, quod etiam firmam prehensionem praebet. Vitrum adhibetur pro fictili quod apud similes notas usitatum est, quo superficies nitorem et texturam accipit. Capsa exterior pictura vectoriali Luoyang, urbis capitis antiquae, ornatur.

The Recognition

About the Praemium A' Design Award Argenteum

Dukang Liquor Involucrum Lagoenae Vini Ardentis victor est Praemii A' Design Award Argenteum, honoris eximie amplissimi formis summi generis, pulchris et conspicuis dati. Victores Argenti opera valde splendida et creandi ingenio praedita sunt, quae praestantem peritiam, talentum et acumen auctorum suorum ostendunt. Exspectatur Dukang Liquor Involucrum Lagoenae Vini Ardentis opus mirabile, exemplare, valde professionale et penitus novum fore. Haec forma Argento victa inventum notabile et admiratum est, quod ad fines artis, scientiae, formandi rationis et technologiae promovendos confert. Dukang Liquor Involucrum Lagoenae Vini Ardentis creatio est, quam multi invident, quae cupiditates excitat, sensus bonos affert et admirationem miraculumque movet.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: It is said that Du Kang is the first Chinese winemaker in history, so it widely refers to Chinese Baijiu. To use an exchange story to reflect this bottle of Baijiu, the whole bottle is shaped from top to bottom to form a historical figure, Cao Cao. The outside of the box is decorated with a vector painting of the ancient capital Luoyang, also the city of the brand owner.
Dimensions & Packaging: Bottle size: 294mm x 88mm
Tags: Chinese Baijiu, wine, Bottle, High End, Tiger Pan
Production Technology: The glass material will differentiate the wine from its competitive brands, which are usually packed in ceramics. Bottled in glass, the gloss and texture are upgraded on the surface.
Design Challenge: The cap is inspired from the garment of officials in after-Han dynasty, while the body of the container is carved into a gown at that time, which also enhances a steady holding. Outer of the box is decorated with a vector painting of the ancient capital of Luoyang, which is now also the brand owner’s city. As a socializing media, Dukang Baijiu is bringing back a part of history and telling it in a modern visual language.
Research: The new packaging design bings the ancient culture of Chinese wine into modern people, and hopes to communicate with the world.
Inspiration: The inspiration comes from the name of the brand Dukang. It is from a line of the poet, Cao Cao from Three Kingdoms. He was a great and vital millitary strategist in history, still admired by many in modern society. The bottle is shaped into an abstract profile of him.The cap is inspired from the garment of officials in after-Han dynasty, while the body of the container is carved into a gown at that time, which also enhances a steady holding.
Project Duration: The project lasts 4 month, designed in Shenzhen.
Operation Flow: How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.
Patents: Tiger Pan
Team Members: Creative Director: Tiger Pan
Graphic Design: Xuedan Xia
Graphic Design: Zhiyi Jiang
Illustration: Jing Lee
Technical Direction: Zhangkun Xie
Project Manager: Hua You
Image Credits: Tiger Pan